WMAQ, the NBC-owned affiliate in Chicago, will air Making A Difference, a half-hour special, Saturday night at 6. The special will focus on The Good in our Neighborhoods, profiling community leaders and organizations that help to strengthen Chicago neighborhoods. “Making a Difference: The Good in our Neighborhoods” (Saturday promo) from NBC Chicago Making a Difference […]
WLWT Helps Raise Money For Harvey Victims
WLWT, the Cincinnati NBC affiliate owned by Hearst, along with the Cincinnati Bengals, American Red Cross, Kroger, Hamilton County and the City of Cincinnati, to raise money for the victims of Hurricane Harvey joined together to raise more than $160,000 for victims of Hurricane Harvey. On Sept. 14 prior to the Thursday Night Football game, […]
Chicago’s ‘The Jam’ Gets Aggressive Promo Push
Launched in July, The Jam, positioning itself as “fresh morning TV, Chicago style”, is rolling out an aggressive media push that incorporates a mix of digital and traditional media assets. The Jam airs on WCIU, The U, an independent TV station in Chicago owned by Weigel Broadcasting. “From the placement to the timing to the […]
WPTV Viewers Praise Station’s Irma Coverage
During this hurricane season, local TV news operations in the paths of Harvey, Irma, Jose and now Maria (are there any more?), showed how important they are to their communities in times of crisis. Through their on-air TV broadcasts and social media outlets, most especially Facebook, the local stations provided live, continuous coverage of the […]
New KHOU News Promo Is Pure Poetry
To differentiate your local TV news operation from the others in your market in the minds of consumers, you need to stand for something. In Houston, at KHOU, the station stands for Houston. I don’t know of any local TV news promos that use poetry as copy, and certainly none that use it as effectively […]
KVUE Leads Austin’s Social Media By A Million
Research, focused execution, knowing what your audience wants and content that’s personalized to the users’ environment, even if it’s a small town, is what KVUE says helps it succeed on Facebook. KVUE, the ABC affiliate in Austin, Texas owned by Tegna, leads all media outlets by almost a million actions in the market over the […]
KHOU Reporter And Rescued Truck Driver Reunited
At the height of the flooding that hit Houston during Hurricane Harvey, a KHOU reporter, Brandi Smith, and her photographer Mario Sandoval, were reporting from a deserted Houston overpass when they peered over the side to see a semi-truck engulfed by flood waters from Hurricane Harvey. The water was up to the windows, trapping the […]
KAIT Wins Emmy Award For News Excellence
KAIT, the ABC/NBC affiliate in Jonesboro, Arkansas owned by Raycom, won a regional Emmy award for newscast excellence in the small market category for its coverage of severe flooding on May 24, 2016. “We’re truly happy this event had a happy ending with the teenager being found safe thanks to the heroics of the Jonesboro […]
WCVB Airing Primetime Special, ‘Living With Loss’
WCVB anchor Maria Stephanos tackles how people cope with loss in its many forms in an upcoming one-hour special, NewsCenter 5 Primetime: Living with Loss, tonight from 10 to 11. “After my mother died less than a year ago, the Channel 5 community was so generous with their condolences and advice. It inspired me to […]
KSHB’s ‘Fill The Fridge’ Collects 143,000 Meals
No child should ever go hungry. But childhood hunger exists in Kansas City. The Harvesters Community Food Network says almost half the people they serve are kids, more than 25,000 every week. KSHB, Kansas City’s NBC affiliate owned by Scripps, along with the Harvesters Community Food Network and Price Chopper, conducted a food drive last […]