Stability and continuity in management ranks are almost always the traits found in successful businesses. But it’s especially true for TV stations, where turnover tends to be endemic. Nate Todd is the new creative services director for WVTM, Hearst’s NBC affiliate in Birmingham, Ala., but he already knows his way around. He had been […]
KTVI Holds The Lead In St. Louis Social Scene
Taking advantage of planned events, helicopter views and Facebook Live segments are just some of the reasons KTVI says it’s been able to stop on top of Facebook actions in a tight race among TV stations in St. Louis. KTVI, the market’s Fox affiliate owned by Tribune, is ahead in the market in a competitive […]
Inside A High School TV Newsroom
Once a week at Ocean City High School in New Jersey, students put together a newscast that features news, sports and weather. It’s in HD, with edited segments, read by anchors live from the studio. It’s called Current OC. The pressures are not much different than what personnel in local TV stations experience.
WJLA’s Singing Contest Is Marketing Win-Win
I love win-win marketing stories from TV stations. Ones that turn challenges into triumphs. Like this one from WJLA’s Stan Melton and Bonnie Wood, the station’s creative services director and promotion manager respectively. WJLA is Sinclair’s ABC affiliate in Washington. The station got some “front of the line” passes to an upcoming audition tour for American […]
WCAU-WWSI Holding Phone Bank On DACA
WCAU and WWSI, Philadelphia’s NBC O&O and Telemundo station respectively, and both owned by NBC, are holding a live phone bank this afternoon from 4 to 6 to answer questions viewers might have about the Deferred Action for Childhood Arrivals (DACA) program. Experts from local organizations will provide free, confidential advice and counsel to callers. […]
New App Ranks Local TV’s Facebook Performances
In any market, which are the top TV stations on Facebook right now? Who are the top on-air personalities in any given market when it comes to Facebook engagement? What topics rank as the most engaging over the past 24 hours? There’s an app for that and you can download it for free. Social Rankings […]
WJZY Hosts Discussion A Year After Charlotte Riots
On September 20th, 2016, Keith Lamont Scott was fatally shot by a police officer. The shooting led to riots in Charlotte, N.C., over two nights. Last week, on the one-year anniversary of the shooting, WJZY, the Fox O&O in Charlotte, brought together community leaders and activists for a half-hour discussion on the healing process, lessons learned […]
WFAA’s Dale Hansen On Taking A Knee
TV sportscasters tell you who wins, who loses and the scores. They don’t usually deliver commentaries about equality and the Constitution because what does that have to do with sports, right? “I like to write commentaries,” says Dale Hansen. “I enjoy rocking the boat.” That’s what WFAA’s Hansen said in a Market Share article from […]
KLRT Examines Crime In Most Dangerous City
Little Rock, Arkansas’ capital city, is the “Most Dangerous Small City” in the United States with a population under 200,000, according to a survey released by a media website. Law Street Media says it bases the rankings of cities on its Top 10 list on FBI crime data. So KLRT, Little Rock’s Fox affiliate owned […]
WRDW Promo Producer Recognized By Georgia Broadcasters
Their work is seen by thousands, sometimes by millions, yet they get little recognition. But without them, most TV stations’ marketing and branding efforts would not be possible. They are left brains/right brain thinkers, masters of technology and wildly creative. They are highly skilled in videography, shooting and production, non-linear editing, motion graphics, and compositing. Many […]