You have to wonder how long the deplorable conditions at a California mental hospital would have continued had it not been for a series of investigations by a local TV station that revealed patients sleeping and eating on the floor, moaning and crying out for help. Leaked hidden camera video from inside the John George […]
Tegna Launches Group-Wide Texas Relief Effort
Tegna launched Texas Cares, an initiative to support those in need following Hurricane Harvey. All money raised by Tegna’s stations will be donated to the Red Cross Hurricane Harvey Relief Fund. In addition, the Tegna Foundation will match the first $100,000 of donations. “Our stations are coming together to serve the greater good of our […]
Detroit’s WXYZ & WMYD Helping Texas
This morning, from 6 to 8, volunteers from the Red Cross of Michigan will join employees of WXYZ and WMYD to staff a phone bank to take donations that will help victims of the flooding in Texas. WXYZ and WMYD are the ABC and MyNetwork TV affiliates in Detorit owned by Scripps. “We believe we […]
WLS Out Front On Chicago’s Social Scene
WLS, ABC’s O&O in Chicago, is ahead in social media actions in the market over the last six months according to data from audience insight firm Shareablee. WLS has almost 25 million actions on social, 36% of the total engagement generated in the DMA (No. 3), with more than 69 million social actions. WLS was […]
This Morning in Houston — Local TV Facebook Videos
When a major news event hits a community, like what is unfolding in Houston right now, the dynamics inside local TV stations change dramatically. It’s an all-hands-on-deck mentality to serve the public. Newsroom staff might not go home for days, and in some cases in Houston, because of flooded roads, I’m guessing many can’t. Many […]
Texas TV Stations Use Facebook To Cover Flood
Texas TV stations sitting under a stalled Tropical Storm Harvey are using Facebook, especially Facebook Live, to keep users/viewers informed during this cataclysmic flooding event. Many residents without power can’t watch TV so local television stations must turn to social media to put information in the palms of people’s hands. This picture of a group […]
WCAU-WWSI’s Pet Project Exceeds 2016 Results
Almost 5,000 pets in the Philadelphia area now are out of shelters and into homes thanks to the NBC and Telemundo owned stations there, WCAU and WWSI, respectively. Launched in July and culminating on Clear the Shelters day, Saturday, Aug. 19, the stations’ pet adoption initiative included the participation of nearly 50 animal shelters in […]
WTVO Tests Students’ Knowledge In Local Program
High school students put their knowledge to the test every year in Rockford, Ill., in a television quiz show, Bergstrom Stateline Quiz Bowl, that’s entering its fourth season. Who would think that students from one high school pitted against another, answering questions on various subjects like science, the arts, literature, history, and the like, would […]
WRAL’s Revolutionary HS Football Coverage Returns
“Nothing like this is being done anywhere else — unless you go look at the NFL Network. We will have the ability to really change the way fans follow high school football.” That’s how Nick Stevens, a high school football insider, characterized what Capitol Broadcasting’s NBC affiliate WRAL is doing on Friday nights during football […]
Nexstar’s WPRI First On Facebook In Providence
WPRI, Nexstar’s CBS affiliate in Providence, R.I., is ahead in social media actions in the market over the last six months according to data from audience insight firm Shareablee. WPRI has almost 780,000 actions on social, 25% of the total engagement generated by the DMA (No. 52), with more than 3.1 million social actions. WPRI […]