WRAL’s new documentary, Black and Blue, which examines the relationship between police and the African-American communities in Raleigh, N.C., airs commercial-free tonight at 7. WRAL is Capitol Broadcasting’s NBC affiliate in Raleigh. Immediately following the documentary, WRAL has invited community leaders, faith leaders, law enforcement, and members of the community to join the conversation online.
Happy Holidays From Baltimore’s WMAR
TV stations often create special promos to air around the Christmas holidays. Often, there’s low demand for commercial inventory during this time, so the promos tend to get a lot of play. Last week, I wrote a column requesting stations share whatever holiday promos they have, and some are coming in. If your station has […]
From 3rd To 1st, How WTVO Became News Leader
This is the kind of story that epitomizes what this Market Share blog is all about — a success story resulting from a marketing plan that showcases experienced people at a local TV news operation. This should inspire everyone who works at a No. 2- or No. 3-rated local news operation that wants to be […]
Share Your ‘Season’s Greetings’ Promos/Messages
Inexplicably, it used to be that the demand for TV station sales inventory would drop dramatically a week or so prior to Christmas Day and continue for several weeks. It defied logic, but the end result was that stations would suddenly have lots of open inventory on the log for the marketing department to fill […]
WGN Wins 7 Chicago/Midwest Emmy Awards
The 2016 Chicago/Midwest Emmy Award winners were announced recently and WGN, Tribune’s independent station in Chicago, was honored with seven awards. The Chicago/Midwest chapter is part of the National Academy of Television Arts & Sciences and includes the following markets in Illinois, Indiana, and Wisconsin: Chicago, Peoria-Bloomington, Rockford, South Bend-Elkhart, Green Bay-Appleton, Madison, Milwaukee and […]
Jobs In Marketing/Promotion/Creative Services
There are several new job opening around the country that I want to share with you that can been seen in our Media Job Center. Waypoint Media has a unique opening for the right person as their group director of marketing and promotion based in Meridian, Miss. Waypoint has 13 television stations (nine are Big […]
Steve Kamer, Announcing Is His Calling
Not many kids in elementary school know what they want to do for the rest of their lives. But Steve Kamer did. “From the time I was in elementary school, I wanted to be on the radio. I loved radio, all I wanted to do was be a disc jockey.” Unfortunately, dreams of working in […]
WABC’s Chopper 7 Promo Drones About Its Technology
http://tvnewscheck.com/article/99492/designing-digital-media-into-newsrooms With the growing availability of drones to capture aerial perspectives of a news event, you’d think the days of the local TV news chopper would be numbered. But for many markets, especially major ones like New York City, having your own news helicopter on call is obligatory to covering the news. NewsCopter – […]
KRON’s Outside Media Produces November Gains
KRON, Media General’s MyNetworkTV affiliate in San Francisco, points to a good budget for outside media this November as the reason the station posted some ratings lifts in certain dayparts. “This November was different,” said Steve Poitras, KRON’s creative services director. “A good budget was available to co-op with syndicators and to target new digital platforms. […]
At WTAE In Pittsburgh, It’s ‘Bundle-Up’ All Day
Tomorrow morning at 5 o’clock, it will still be dark and a seasonal 34 degrees in Pittsburgh. Chilly, but not bad for December in Western Pennsylvania. But the temperature is just right for the all-day project at WTAE, now in its 31st year, The Bundle-Up Telethon. Over that course of time, it’s estimated that 270,000 […]