I’m not an expert on the newest techniques to measure television watching, regardless of the company. But I do remember visiting the Nielsen headquarters in Florida once to review the ratings diaries. These were the hand-written booklets filled out by viewers, day-by-day, hour-by-hour, listing what they watched on TV. This was the 1990s, and I […]
WFIE’s Donut Bank Ad Makes Santa Jolly
The donut hero strikes again! This time, Santa and his helpers get their jollies eating donuts. It’s a simple concept, masterfully executed. No matter what the situation, the person who brings a box of donuts to share saves the day!
Stephen Arnold Music Helps ‘Little Kids Rock’
Stephen Arnold Music has just released its brand new Christmas music package, The Six Strings of Christmas, Volume Two. Add just one or all 10 of the CDs to your holiday collection — here’s why.
KDFW Dallas: A Facebook Selfie
Five years ago, the job didn’t exist at most TV stations. Today, it’s one of their key positions. Social media, especially Facebook, has become a fundamental platform for stations. It has allowed viewers to participate in the electronic news gathering process. It provides a real-time connection to viewers, giving them a voice in how their […]
Facebook Takes WPTV Food Drive Up A Notch
Most TV stations get involved in helping the people in their communities, regardless of the time of year. But this time of year, they seem to take it up a notch. And this year, WPTV saw a way to combine the power of its broadcasts with the popularity of its on-air personalities on Facebook to […]
KIDY Out-Punts Its Coverage On Facebook
San Angelo, Texas is market No. 196, although it feels much bigger when you’re there, as I’ve been. There are 56,000 households and 135,000 people, according to a note from Justin Riggan, general manager of KIDY, Tegna’s Fox affiliate there. But the station out-punted its coverage recently with a Facebook video post about an area […]
Adventure In Paradise? WINK Needs A Senior Marketing Preditor
You’ll live in one of the nicest places on the planet. You’ll work for a highly-respected CBS affiliate that’s family-owned. You’ll have the best tools at your disposal, and a high-quality news product to market. In a rare opening, WINK Ft. Myers is looking for a senior marketing preditor. Ft. Myers is on […]
KIRO Uncovers Troubling Practices At Office Depot
In a hidden camera investigation, Cox-owned CBS affiliate KIRO Seattle uncovered troubling sales practices at Office Depot. The three-month investigation by Jesse Jones, KIRO’s consumer reporter, revealed Office Depot employees recommending unnecessary and costly computer fixes to customers’ computers. A current Office Depot employee told Jones that techs are pressured to sell unnecessary repairs in […]
WRAL, Helping Kids Stay Warm For 28 Years
WRAL’s annual community service campaign, Coats for the Children, kicked off earlier this week. WRAL is Capitol Broadcasting’s NBC affiliate in Raleigh, N.C. Coats for the Children collects warm winter clothing, money and new toys for Salvation Army families in need. WRAL is asking the public to donate clean coats and other winter clothing items […]
WSFL’s Superheroes Cook In Thanksgiving Promo
A few weeks ago, I wrote about WSFL, Tribune’s CW affiliate in Miami, creating a Halloween promo that was quite imaginative. The story even had a video of the behind-the-scenes production. Well, as Ardis Gonzalez Leon, said in her email, “The WSFL CW Superhero Halloween promos were such a hit, we created a Thanksgiving version.” […]