Local TV marketers are navigating new territory so far in 2020, one few could have seen coming. How did they respond? Fourteen local TV creative services directors shared their thoughts and 42 examples of their stations’ marketing in the 5-part series, The New Us: Local TV Marketing In 2020.
Everything’s bigger in Texas. Even investigative journalism. Find out why KXAN Austin’s latest investigation involved almost two dozen people in news, digital, production and marketing, and how the station balances that content on TV and digital platforms across all the Nexstar stations in the Lone Star State.
The governor will address the statewide response to the current coronavirus outbreak and will be joined by top state government officials from the departments of health, infectious diseases, education, and emergency management.
New jobs posted to TVNewsCheck’s Media Job Center include openings in marketing, sales and news from Tegna’s stations in Austin and Minneapolis, Capitol Broadcasting’s WRAL in Raleigh, and Nexstar’s station in Jackson, Miss.
Kristie Gonzales was recruited by Tegna to be KVUE’s general manager, even though it was to be her first time in the corner office. “They took a chance on me and they believed in me and supported me during my first year,” she says.
Boomtown 2040 is a year-long campaign by KVUE, Tegna’s ABC affiliate in Austin, Texas, that focuses on Central Texas growth. Among the topics Boomtown 2040 is covering include transportation, the cost of housing, general affordability, jobs, industry and the impact of changes on Austin’s unique culture.