Sinclair’s ‘The National Desk’ Starts Today
January 18th, 2021 by Paul GreeleySinclair’s The National Desk, a three-hour morning news program, debuted today on Sinclair’s 190-plus stations. Promising commentary-free news coverage from both local and national perspectives, the program is based out of WJLA’s studios in Washington.
TV Stations Provide Millions Of Meals For The Hungry
January 15th, 2021 by Paul GreeleyLocal TV stations continue to hold fund raisers to help food banks in their communities provide food for the hungry, many of whom are seeking help for the first time due to Covid.
Target Competitors’ Viewers Watching Your Station
January 13th, 2021 by Paul GreeleyWhat if you knew and could target the exact times where your competitors’ news viewers were watching your station?
NBC & Telemundo Giving $3.5 Million To Local Nonprofits
January 12th, 2021 by Paul GreeleyIn 11 select markets, a total of $3.475 million in grants will be awarded to nonprofits that are helping to move their communities forward. “These organizations are vital to our communities and they need and deserve our support,” says Valari Staab, NBCUniversal Owned Television Stations president.
WLWT Broadcasts Its Sales Pitch On TV
January 11th, 2021 by Paul GreeleyIn a new 60-second marketing and advertising message, WLWT Cincinnati takes its pitch directly to local businesses about the power of advertising on local TV, bringing the process from the board room to the living room and using the persuasive power of television to sell television.
The Weather Channel’s New Branding Campaign Finds Joy Outside
January 8th, 2021 by Paul GreeleyThe Weather Channel is airing a quieter new brand campaign with no mentions of accuracy, no boasts about power of Doppler radar and no shots of weathercasters being blown over by howling winds.
WREX Employees Get Personal in ‘Dear 2020’ Podcast
January 7th, 2021 by Paul Greeley“You will hear directly from the members of the 13 WREX staff about their personal and professional experiences in 2020,” says a description of the podcast on the station’s website.
WTLV-WJXX Focuses On Viewers In Year-Ender
January 6th, 2021 by Paul GreeleyDelivered by their on-air talent, the spot not only highlighted how viewers adapted to the changes in their lives, but also thanked them for their generosity supporting various station community projects.
Marketing ‘WGN Morning News’ Is Always Unpredictable
January 4th, 2021 by Paul GreeleyWGN’s daily morning news show has had a decade-long ratings reign among 25-54-year-olds in Chicago. Its successful formula is a humor-laden, laid-back news take drawing on the long relationship between its veteran anchors.
Nexstar Stations In 6 States Airing New Year’s Eve Show
December 30th, 2020 by Paul GreeleyNexstar will once again broadcast Lone Star NYE 2021 from KXAS, the NBC-owned affiliate in Dallas, December 31, 2020 from 11:30 p.m. to 12:30 a.m. CST. The program will be carried by 23 Nexstar TV stations across 6 states.