At the Promax Station Summit last week in Las Vegas, attendees filled the room for the session Zero Budget Magic, to see how imagination, and little more, is the only currency allowed in spots submitted from stations across the country. Here are all 40 of them.
Robby Thomas, WBTV’s marketing director, said the station went into the February sweep with a strategic plan. However, said Thomas, that plan changed when an investigation helped expose issues that undermined the public’s confidence in an election.
Steve Riley, the director of marketing for Cox’s Atlanta ABC affiliate, WSB, is retiring after 42 years in local TV news marketing. “It’s been a great ride and I’m so fortunate to have worked for this wonderful company for over four decades, and to retire as a lifelong member of Cox.”
Kristen Hampton, the ‘Good News’ reporter at WBTV, won the Social Media Excellence Award for Individual Talent for her humorous and authentic Facebook videos. “And that’s what I think is so cool because I think I’m kind of obnoxious. But it’s funny that people see the real side of me and they like it.”
WJZY, the Fox-owned affiliate in Charlotte, spent 18 months trying to find an organ donor for an Army vet in desperate need of a kidney. Due to the unfortunate passing of a 10 year old, the vet got his kidney. “Without the support [FOX 46] gave me as a veteran, as a person, and the love that you all showed me, I wouldn’t have made it.”
Here are some new promos from TV stations across the country promoting a morning newscast, a high school football highlights show, Judge Judy and winning an Edward R. Murrow award.