Local TV promos that move you, enchant you and convince you of the value of local news are on display here in part 4. It’s a historic moment, and local TV news and its marketing are giving voice to viewers, whether they’re marching in the streets, or searching for answers about COVID-19.
New jobs posted to TVNewsCheck’s Media Job Center include an opening for an assistant director of technology at Graham Media Group’s NBC affiliate WDIV Detroit.
On the anniversary of Detroit’s Walk To Freedom 57 years ago, the largest civil rights demonstration in the nation’s history up to that date, WDIV aired a special program about racism in our society and how to make real changes.
Moving is an occupational hazard in the local TV business. Grant Hermes had a new job to get to in Detroit at WDIV, so he, his fiancé Becca, their 85-pound dog, and 18-pound cat, set out in a pickup truck from Oklahoma City during the coronavirus crisis. Not everything went smoothly.
Food4Frontline has delivered 3,000 meals and has confirmed the delivery of 10,000 more with local hospitals, service providers and food partners over the next couple weeks. Seems like a win-win.
I wanted to know how a TV station’s creative services/marketing department could function when each member of its staff had to work from home. I know this is how things work now, but I couldn’t imagine how it is accomplished. So I reached out to a couple of station marketing directors to hear how they were managing working from home. In addition, I asked each if they would allow their staff to pen a few lines about their experiences working from home.
Santa, in one continuous 30-second take, stops by the news anchor desk, a dairy farmer endorses a morning weather lady and a punchy political coverage spot are some of the new promos from Boston, Milwaukee, Tampa and other markets around the country.
Hoffa’s disappearance is one of the most notorious unsolved crimes of the 20th century. He lived most of his life in Detroit and was last seen 20 miles north of the city. Interest in what happened to Hoffa has never waned, and the mystery only deepens as the decades pass. Recent projects, including a Martin Scorsese film on the subject, are sparking a new wave of theories, investigation, and excitement about what seems to be the ultimate cold case.
On Tuesday, September 17th, 52 members of the Detroit Youth Choir took the stage on the NBC hit show, America’s Got Talent. WDIV, Detroit’s NBC affiliate, turned the appearance into a ratings and social media winner. “We were so happy to use the power of TV and digital to rally the community and put a spotlight on Detroit’s kids,” said Marla Drutz, WDIV’s general manager.
The show will capture the country’s passion for cars as more than 40,000 vehicles and more than one million visitors pack a 16-mile stretch of historic Woodward Avenue to join in the celebration.