WDIV’s ‘Juneteenth’, Part Of Graham Media’s Company-Wide Celebration
June 22nd, 2021 by Paul Greeley“We wanted to further our Juneteenth efforts this year by creating opportunities for learning and outreach that support the cause of combatting injustice and racism,” says Emily Barr, Graham Media’s president.
WDIV’s Haddad Becomes Detroit’s ‘Vaccine Hunter’
April 19th, 2021 by Paul GreeleyKen Haddad says he began the “Vaccine Hunter” project when he noticed a huge influx of emails and viewer feedback to the Graham Media NBC affiliate from people having trouble finding vaccines. “It is a once in a lifetime opportunity to offer life-saving information to our viewers,” he says.
WDIV Named Michigan’s ‘Station Of The Year,’ Again
March 31st, 2021 by Paul GreeleyWDIV, Graham Media’s NBC affiliate in Detroit, was named “Station of the Year” for the seventh year in a row by the Michigan Association of Broadcasters.
Scripps’ Recognizes Employees Who Went Above And Beyond
February 16th, 2021 by Paul Greeley“The global pandemic, the focus on racial justice and the intense partisanship of 2020 called on us to work harder and smarter than ever, and today we celebrate a few of the many Scripps employees across the country who rose to the occasion,” says Adam Symson, Scripps’ president.
WDIV’s Evening, Late News Top-Rated In 2020
January 25th, 2021 by Paul GreeleyConsistent branding that resonated with viewers, effective synergy between broadcast and digital and a simple, free marketing tool helped WDIV have a 2020 to remember.
WBAL Names Aletha Rideout Assistant Creative Services Director
September 24th, 2020 by Paul Greeley“I’m extremely excited to become part of the WBAL family,” said Aletha Rideout. “Throughout the recruitment and interviewing process, what attracted me most about the station was the concerted efforts invested into employees.”
WDIV Schools Detroit On Education Questions
August 27th, 2020 by Paul GreeleyIf ever there was a time to focus and brand news coverage on education, it’s now. What was a reliable, routine, well-oiled machine—the physical act of education, going to school—has turned into chaos and uncertainty due to Covid 19.
WDIV Gives Free Advertising To 15 Small Businesses
August 4th, 2020 by Paul GreeleyWDIV’s Vote 4 The Best contest, which generated more than 650,000 votes, awarded $7,500 each to 15 small businesses that won in their category.
The New Us: Local TV Marketing In 2020, Part 4
July 31st, 2020 by Paul GreeleyLocal TV promos that move you, enchant you and convince you of the value of local news are on display here in part 4. It’s a historic moment, and local TV news and its marketing are giving voice to viewers, whether they’re marching in the streets, or searching for answers about COVID-19.
WDIV’s ‘Fulfilling The Dream’ Special Airs On Historic Day
June 26th, 2020 by Paul GreeleyOn the anniversary of Detroit’s Walk To Freedom 57 years ago, the largest civil rights demonstration in the nation’s history up to that date, WDIV aired a special program about racism in our society and how to make real changes.