When you think about it, few careers demand you be creative every day as much as being in the marketing department of a TV station. So how do local TV creative services directors and marketing managers keep themselves and their staff from getting burned out, stuck? That was the mission of the first-time session, Unstuck, at the Promax Station Summit last week in Las Vegas. Check it out.
At the Promax Station Summit last week in Las Vegas, attendees filled the room for the session Zero Budget Magic, to see how imagination, and little more, is the only currency allowed in spots submitted from stations across the country. Here are all 40 of them.
Since the Detroit’s Most Wanted series began on WXYZ nearly four years ago, 21 killers and dozens of dangerous criminals have been taken off the streets.
Zak Rosen, Graham Media’s podcast director, said the podcasts use archival content already generated by WDIV’s TV news coverage of the stories, updated and enlarged with new interviews.
Federal workers in Michigan out of work due to the government shutdown are calling out, Help Me Hank. And WDIV’s consumer reporter, Hank Winchester, is listening. Winchester and the station are providing news coverage that offers insight and resources for workers who are trying to stay afloat without getting a paycheck.
The Motor City hosts one of the largest auto shows in the country, and WXYZ has complete coverage of the week–long event including a half-hour special this Saturday night.
Local TV news broadcast companies all around the country, like Tegna, Cox, and the ABC-owned stations, are using Megaphone TV’s live polling, live voting and live trivia on social and on-air to drive and hold viewers during their newscasts. “We look at it as something that helps us connect with our viewers and helps our viewers connect with us, and it gets our viewers to be heard,” said Rhonda LaVelle, WXYZ Detroit’s news director.
Local TV news back in the day used to frequently advertise in the local newspaper. Here are some random print ads that I found interesting. If you’ve got a print ad example from your TV station, or any other for that matter, from yesterday or today you’d like to share, send them to me.
WXYZ is celebrating 70 Years of 7. For 70 years, WXYZ has served the people of Southeast Michigan and covered the stories that connect, inform and strengthen its communities. “It’s an honor to look back at the past 70 years and the incredible impact WXYZ has had on this community,” said Mike Murri, WXYZ’s general manager.
Detroit’s MyNetworkTV affiliate, WMYD, and Bounce Detroit, explore the impact of the African American vote in Michigan. “How African American voters respond to the diverse field of candidates and crucial issues seeking their attention may be the bellwether for what Michigan and America will look like over the next decade,” said Chuck Stokes, WXYZ and WMYD editorial and community affairs director.