On Tuesday, September 17th, 52 members of the Detroit Youth Choir took the stage on the NBC hit show, America’s Got Talent. WDIV, Detroit’s NBC affiliate, turned the appearance into a ratings and social media winner. “We were so happy to use the power of TV and digital to rally the community and put a spotlight on Detroit’s kids,” said Marla Drutz, WDIV’s general manager.
On Tuesday, September 17th, 52 members of the Detroit Youth Choir, a nonprofit organization that teaches and develops students through music education, dance and theatrical arts, took the stage on NBC’s hit show, America’s Got Talent.
WDIV, Graham Media’s NBC affiliate in Detroit, helped to create a purple wave that brought ratings, regional excitement, votes and a $1 million endowment to those 52 talented young Detroiters. Since the DYC’s official color is purple, WDIV and ClickOnDetroit reached out to viewers, local schools and businesses to show their pride in the DYC by wearing purple.
The first place winner on America’s Got Talent wins $1 million. Unfortunately, the Detroit Youth Choir came in second. But because of their fan base across the country, and even around the world, they got $1 million anyway thanks to local foundations and massive local support.
WDIV was going to throw a celebration for the Detroit Youth Choir regardless of whether it won the first place prize, so the station teamed up with the City of Detroit and the Downtown Detroit Partnership to plan a big party in the center of town.
On Friday, Sept. 20, WDIV hosted a huge celebration in Campus Martius Park that was streamed on ClickOnDetroit and Facebook (31,000 views), while huge portions were televised during an extended 4 o’clock newscast.
During the celebration, the DYC was given the key to the city by Mayor Mike Duggan and a $1 million endowment.
“Just one day before the welcome home celebration, we got the call that the business and philanthropic communities were going to give a $1 million endowment to the Detroit Youth Choir, said Marla Drutz, WDIV’s general manager. “When I heard those words, I got goosebumps. I felt so proud that WDIV-Local 4 stood with the Detroit Youth Choir throughout their journey. We were so happy to use the power of TV and digital to rally the community and put a spotlight on Detroit’s kids.”
WDIV was the No. 1 NBC affiliate in the country for AGT on finals nights Tuesday and Wednesday in the key adults demographics, delivering a 15.6 household rating/27 share in the final results show on Wednesday, increasing its ratings by over 60%.
On WDIV’s website, ClickOnDetroit.com, there were more than 500,000 page views on AGT content. The most popular articles were based around how to vote and rewatching their performances.
On Instagram, the semifinals week generated more than 90,000 Instagram story views and 320,000 impressions that week. The finals week reached 410,000 impressions and the station gained nearly 600 new followers on Instagram.
On Facebook, the station led the market in reach, interactions, video views and audience growth.
The I Got a Feeling video was really strong, with 35,000 views, 440 shares and more than 7,000 interactions. It had an additional 10,000 views on Instagram/Twitter.
Twitter was up 24%, during the live shows, thanks in part to AGT coverage, with 21,000 interactions, the most in the market.
Overall, WDIV and ClickOnDetroit dominated in the digital space on this. The station has never seen community engagement like they had for this event.
“WDIV-Local 4 recognized from the get-go this was a chance to cover the best our city has to offer and showcase them in the national spotlight,” said Kim Voet, WDIV’s news director.
“It was a dream story: great people, a great inspiration and as a station we felt strongly it was a story worth telling.”
KIRO, the Cox Media Group CBS affiliate in Seattle, Washington, is looking for an account executive to develop and manage revenue producing relationships with direct clients and agencies. U.S. News & World Report ranks Seattle as the 9th Best Place to Live in the country. The natural beauty of Seattle is one of the biggest draws for residents. Seattle gets less rain annually than Boston, New York City, Philadelphia, Miami and many other major metro areas. Less than an hour from downtown, residents escape for the day or weekend to wineries, ski resorts, hiking trails and sprawling parks.
Click here for more specifics on duties, responsibilities and how to apply.