Get Creative — TVN Is Looking For ‘How To’ Ideas

If you Google how to rid your house of squirrels, you’ll get about 30 million results in 0.84 seconds.

How to change the cabin filter on my 2009 Lexus, about 534,000 results in 0.87 seconds.

There are “How To” instructions with videos for just about any subject.

What about searching this one: How To Market a Local TV Station?

About 357,000,000 results in 0.83 seconds. Seems like there are a lot of resources, and the time is the quickest yet.

TVNewsCheck is sharing installments of “How To,” a TVNewsCheck original video series that solicits innovative, practical and actionable advice from TV experts in news, technology, sales and marketing. And we’re looking for your ideas.

(The first three installments are below).

Michael Depp, TVNewsCheck’s editor, says the “How To” will be on-going.

“We’d love to hear what people want to know about for future installments,” Depp says, “a question they want answered.”

Think useful ideas for the industry that will remain relevant for some time, Depp adds.

Here are TVNewsCheck’s first three installments of “How To”:

NOTE: Hello TV marketers, white-balance those cameras, restart your editing systems and get creative. TV creatives, put your thinking caps on. Photogs could think about “How To Get Creative With Cameras.” Editors could ponder “How To Make Compelling Promos.” Managers might come up with “How To Be Creative In Staff Meetings.”

Got a question? Let me know.

Oh and by the way, here’s a funny article I wrote about my experience removing a squirrel from my house.

KTTV and KCOP, the Fox and MyNetworkTV affiliates in Los Angeles, seek a Vice-President, Creative Services. This is as good as it gets:  Creative Services Director at a Fox affiliate station in perhaps the most competitive and dynamic market in the country. Click here for more specifics and how to apply.