Throughout The Coronavirus Crisis, TV Stations Are Informing, Inspiring
April 9th, 2020 by Paul GreeleyOne doesn’t normally think of local TV news and its marketing as a source of inspiration. But lately, it’s had its moments.
Nexstar Hosting Live Coronavirus Special Across 9 Stations
April 9th, 2020 by Paul GreeleyNexstar is hosting a live virtual town hall meeting on the coronavirus across 9 stations in 4 states tonight at 7. Mississippi Governor Tate Reeves along with Mississippi’s State Health Officer, Dr. Thomas Dobbs will address the state’s response during the hour-long virtual meeting from the studios of WJTV-TV in Jackson, Mississippi. The live event will be broadcast and streamed by stations in Mississippi, Tennessee, Alabama, and Louisiana.
Sinclair Helps Salvation Army Provide Aid To People In Need
April 6th, 2020 by Paul GreeleyAll Sinclair-owned outlets are engaging in on-air, digital and social media efforts to support this effort, and the company will match donations up to $100,000. The campaign raised more than $100,000 on the first day and to date, the amount is approaching $350,000.
Roanoke Broadcasters Airing Live Coronavirus Special Tonight
April 6th, 2020 by Paul GreeleyCoronavirus: A Community Conversation, an hour-long, live panel discussion airs tonight at 7 on Roanoke, Va.’s WDBJ, WFXR, WSET and WSLS as well as WFIR-AM-FM and WVTF-FM.
Stations Getting Creative To Help Local Advertisers
March 31st, 2020 by Paul GreeleySome TV stations are helping their local advertisers with deeply discounted or free — yes, I said free — advertising to keep their clients top of mind in their market.
WDRB Shifts Promos To Coronavirus Updates
March 29th, 2020 by Paul Greeley“I can think of no greater use or public service of a station’s promotion inventory than bringing helpful content to our community during this critical time,” said Scott Brady, WDRB’s VP of creative services.
How Local TV News Staffers Are Working From Home
March 27th, 2020 by Paul GreeleyWhile initially it was big news—how could news people do the news from home?–the idea has become old hat, second nature, as staff have gotten used to having pets climb on their keyboards or kids eating crackers interrupt their reports. I want to share your story about how you and your station are covering the news from home remotely. Send me your examples, your stories, your thoughts. Contact me, phone and email at the top of the column.
WNYW New York Suspends Normal Late News Open
March 27th, 2020 by Paul GreeleyThe station replaced it with one which reminds viewers to stay home and stay safe.
Milwaukee Women Thanks Those On The Coronavirus Front Lines, Including WITI
March 25th, 2020 by Paul GreeleyA Milwaukee woman got a latenight idea, started a Facebook group, and a plan was hatched. “This is the ability for us to do something just to lift spirits,” said Julia Westphal.
More Local TV Videos To Help Cure The Coronavirus Blues
March 24th, 2020 by Paul GreeleyTV stations around the country are sharing messages of hope and togetherness through their marketing and news coverage and posting their examples on social media. Sometimes, they’re posting funny and creative messages created by viewers. Here are some examples I’ve seen come across my Facebook and/or LinkedIn feeds.