The campaign, “Know My Neighborhood,” introduces viewers to an inside perspective and guided tour of area neighborhoods conducted by people who know them best, the residents.
Graham Media’s WDIV launched a Help Desk to provide answers to every one of viewers’ questions. “It has been wildly successful so far,” says Stephanie Slagle, the company’s VP and chief innovation officer.
Try to imagine the beginning of television. Images and sound floating through the air to land inside a little box in your living room. It must have appeared magical. Going 4 It, is a nostalgic retrospective revealing the inside story of the rise of WDIV Detroit.
KSAT, Graham Media’s ABC affiliate in San Antonio, was named a Gracie Award winner for best Local TV News Magazine by the The Alliance for Women in Media Foundation for its streaming program, KSAT Explains: What you need to know about protective orders in Bexar County.
Local TV station news organizations are stepping up to provide coverage on many of the tangled issues this year when it comes to ‘back to school’. How is your station covering ‘back to school’? Send me your examples and any promotion for your coverage.
“We wanted to further our Juneteenth efforts this year by creating opportunities for learning and outreach that support the cause of combatting injustice and racism,” says Emily Barr, Graham Media’s president.
The May Heroes series will celebrate and spotlight people from different backgrounds across the Greater Houston area who are making a difference in the communities.
It’s not easy for local TV stations to broadcast its newscasts outside the station’s usual studio. But that’s exactly what WSLS, Graham Media’s NBC affiliate in Roanoke, Virginia will be doing every other Friday starting in May and ending in November in a new initiative called, WSLS 10 In Your Town.
Ken Haddad says he began the “Vaccine Hunter” project when he noticed a huge influx of emails and viewer feedback to the Graham Media NBC affiliate from people having trouble finding vaccines. “It is a once in a lifetime opportunity to offer life-saving information to our viewers,” he says.
Sherry Carpenter, WJXT’s creative services director, says viewers are already calling the station asking if they can buy The Morning Show bobble heads.