It’s not easy for local TV stations to broadcast its newscasts outside the station’s usual studio. But that’s exactly what WSLS, Graham Media’s NBC affiliate in Roanoke, Virginia will be doing every other Friday starting in May and ending in November in a new initiative called, WSLS 10 In Your Town.
It’s not easy for TV stations to broadcast their newscasts from outside the station’s usual studio.
Lights, cameras, set and all the technical equipment it takes to do a newscast live must be set up ahead of time, tested and torn down afterwards.
But that’s exactly what WSLS, Graham Media’s NBC affiliate in Roanoke, Va., will be doing every other Friday starting in May and ending in November in a new initiative called WSLS 10 In Your Town.
“This pop-up newscast is more than a tactic,” says Margaret Kreger Ashburn, WSLS’s news director. “This is our home, too, and we are eager to feature extraordinary actions happening all around us.”
“This project supports our on-going commitment to listen and share the perspective of the people in our diverse communities,” says Jaimie León, WSLS’s GM.
“WSLS 10 In Your Town is an innovative approach to telling stories that matter here. I applaud the team for taking this on.”
“We are honored to elevate diverse voices, emphasize good news, and shine light on those providing meaningful contributions in our neighborhoods,” says Chrissy Funk, WSLS’s creative services director.
This fun and socially distant promo was shot and edited by Rafael Ibarra and Andy DePue, WSLS’s creative services producers.
Funk says the Friday pop-up newscasts will be mainly the early evening news from 5 to 6: 30 as well as the station’s 7 p.m. newscast.
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