KSBW Wildfire Relief Drive Raises Over $140K
September 24th, 2020 by Paul GreeleyNearly 1,600 structures have been destroyed and one person has died in wildfires in Santa Cruz and Monterey County. The fires have consumed 269,919 acres and local residents continue to be displaced.
WMC Raises $322,000 For Students Computer Equipment
September 11th, 2020 by Paul GreeleyWMC, Gray’s NBC affiliate in Memphis, organized a fundraising event to supply each student in the largest school district in Tennessee with microphone equipped headsets to aid with virtual learning. “This goes to show just how critical local broadcasters can be to a community and our continued relevance in an increasing connected world,” said Jonathan Mitchell, WMC’s general manager.
What It’s Like: The First Three Weeks Of A TV Reporter/MMJ
September 10th, 2020 by Paul GreeleyHannah Campbell is a reporter/multimedia journalist at KAIT, in Jonesboro, Ark. She’s been on the job for three weeks. I was interested in hearing from Campbell on what it’s like, how she’s adjusting and how her college training prepared her for the role.
WECT Helps Provide More Than 500,000 Meals To Fight Hunger
September 4th, 2020 by Paul GreeleyWECT, Grays NBC affiliate in Wilmington, North Carolina, raised more than $50,000 for children in the area who face food security as part of the Stop Summer Hunger Virtual Food Drive.
Three Iowa TV Competitors Partner For Derecho Relief
September 1st, 2020 by Paul GreeleyTheir broadcast area was heavily damaged by an Aug. 10 derecho with 140-mph winds that lasted for 45 minutes. There is extensive damage to cities, homes and agriculture stretching from the center of the state and east into Illinois. A 40-mile-wide path of destruction is so severe it can be seen from satellite images.
Iowa Derecho Disaster Gets Scant National TV Coverage
August 18th, 2020 by Paul GreeleyA week after a rare weather event called a derecho hit eastern Iowa causing massive destruction, reporters in Cedar Rapids say there hasn’t been enough national network TV or cable news coverage.
Iowa News Anchor’s Cry For Help After Rare Weather Disaster
August 14th, 2020 by Paul GreeleyOn Monday, a rare weather event called a derecho hit Cedar Rapids, Iowa. “This derecho has damaged almost every property in a city of more than 130,000 people,” said Elizabeth Malicki, news anchor at KCRG in Cedar Rapids. Malicki wonders why the national press has ignored this story.
The New Us: Local TV Marketing In 2020, Part 5
August 3rd, 2020 by Paul GreeleyLocal TV marketers are navigating new territory so far in 2020, one few could have seen coming. How did they respond? Fourteen local TV creative services directors shared their thoughts and 42 examples of their stations’ marketing in the 5-part series, The New Us: Local TV Marketing In 2020.
The New Us: Local TV Marketing In 2020, Part 3
July 30th, 2020 by Paul GreeleyLocal TV news is where viewers are turning now because the COVID-19 pandemic is a neighborhood story. And it’s not going away any time soon, it appears. Creative services directors from markets in Florida, Virginia and Indiana share their most recent marketing messages. The phrase “information you need” is truer now than maybe it’s ever been.
WMTV’s ‘Adopt A Cow’ Campaign Sets Record
July 15th, 2020 by Paul GreeleyThis was a fun way to virtually adopt the milk production of a dairy cow for families in need. And, to make it official, each donor received an adoption certificate — a fun and perfect way to let everyone know about their new bovine.