Marv Danielski Applies Science To Sinclair’s News Marketing
June 9th, 2020 by Paul Greeley“Most local TV news marketing doesn’t drive viewership.” That’s a startling statement from Marv Danielski, who directs news promotion for Sinclair. But in this Market Share Executive Interview, he reveals what he has found does work in 30 years in the trenches.
Scott Altus Heads To LA’s KTLA As Director Of Creative Services
June 5th, 2020 by Paul GreeleyScott Altus is making the 1,200 mile move from KOMO in Seattle to KTLA in Los Angeles. He will start his new position June 22nd.
WDIV’s New Reporter Chronicles Difficult Move During Pandemic
June 5th, 2020 by Paul GreeleyMoving is an occupational hazard in the local TV business. Grant Hermes had a new job to get to in Detroit at WDIV, so he, his fiancé Becca, their 85-pound dog, and 18-pound cat, set out in a pickup truck from Oklahoma City during the coronavirus crisis. Not everything went smoothly.
Austin’s KXAN Investigations Are As Big As Texas
June 3rd, 2020 by Paul GreeleyEverything’s bigger in Texas. Even investigative journalism. Find out why KXAN Austin’s latest investigation involved almost two dozen people in news, digital, production and marketing, and how the station balances that content on TV and digital platforms across all the Nexstar stations in the Lone Star State.
Holding Pandemic News Viewers Long-Term With Weather
June 2nd, 2020 by Paul GreeleyThursday at 1 ET, join a TVNewsCheck webinar, Turn a Viewership Bump into a Long-Term Trend. Gather your tribe, order lunch in, and prepare to take notes as two station meteorologists and a senior strategist at The Weather Company share their strategies about how to make your news app the go-to-digital site for younger viewers.
Nexstar Donates $20K To Help Families Of Virginia Beach Mass Shooting
June 1st, 2020 by Paul GreeleyOn May 31, 2019, a Virginia Beach city engineer shot and killed 12 people and seriously injured four others at the Virginia Beach Municipal Center. Today, the Nexstar Media Charitable Foundation will donate $20,000 to The Virginia Beach Tragedy Fund, to assist the families of those killed or wounded during the mass shooting.
WAVE Condemns Police Shooting At Its News Crew
May 30th, 2020 by Paul GreeleyAccording to a statement from the station, at approximately 9:43 p.m. on Friday night, a Louisville Metro Police Department officer directly aimed and fired pepper balls at WAVE 3 News reporter Kaitlin Rust and her cameramen, James Dobson.
WAVE Sells Its Creative, Reach To Louisville Advertisers
May 28th, 2020 by Paul GreeleyA new spot by WAVE Louisville, Ky., is taking its advertising message up a notch with a 60-second commercial that sells its services with sizzle. The spot not only promotes its creative production and reach to potential advertisers, it also acts a news image spot that sells its news ratings performances as well.
‘1st to Fight: Pacific War Marines’ Documentary Airing On PBS
May 26th, 2020 by Paul Greeley1st to Fight: Pacific War Marines is the 24th documentary about World War II from Tim Gray, president of the World War II Foundation. Tim Gray is a former local TV sports anchor and reporter who worked at stations in Michigan, Washington State, New York, Rhode Island and Florida.
WJXT Makes 42 High School Graduations A TV Event
May 20th, 2020 by Paul GreeleyHigh school seniors graduating in 2020 and excited for their moment on stage got their dreams dashed when the coronavirus crisis forced schools to delay, cancel or postpone graduation ceremonies. In Jacksonville, Bob Ellis, the general manager of Graham Media’s independent WJXT, said he felt compelled to do something to help “fill the emptiness so many people felt at having to stay home and have those graduations cancelled. It seemed a natural to go and figure out how to make it happen.”