Thursday at 1 ET, join a TVNewsCheck webinar, Turn a Viewership Bump into a Long-Term Trend. Gather your tribe, order lunch in, and prepare to take notes as two station meteorologists and a senior strategist at The Weather Company share their strategies about how to make your news app the go-to-digital site for younger viewers.
Local TV news ratings nearly doubled since the period just before the coronavirus, according to Nielsen.
Those viewers, new and mostly younger, who tuned into watch your newscasts to see how the coronavirus was hitting their communities, may not be around once their normal schedules return.
So how can you cultivate the loyalty of those new and younger viewers?
Weather, which is always around and never on a regular schedule.
Join in from wherever you are, and prepare to take notes as two station meteorologists and a senior strategist at The Weather Company share their strategies about how to make your news app the go-to-digital site for younger viewers.
Did you know that 70% of people aged 18-34 get their weather forecasts from the apps that come installed on their phones?
Using geo-targeted and personalized videos, they’ll show you how to convince those younger users that there’s a better app in town — yours.
Click here for more information about the webinar.
To join the webinar, please register here.
Nexstar Media Group, Inc. seeks an experienced television professional to serve as Vice President & General Manager of KOIN-CBS, and KRCW-CW, as well as all digital, mobile and social assets associated with KOIN.com in the Portland DMA (#22). The stations serve viewers in 26 total counties in the Pacific Northwest; 21 counties are in the state of Oregon and 5 counties are Washington State.
Click here for more specifics and how to apply.