WWBT’s ‘All Devices’ Promo Grabs You
February 26th, 2020 by Paul Greeley“The results of All Devices (Part II) have been worth it, and the response online has been incredible,” said Erik Candiani, about WWBT’s latest news promo. “Yes, it took a long time. Yes, it was a pain in the butt to pull off, but, people notice. And that’s our job as marketers, right? Get people to notice.”
WISH Airing Live Special About Indianapolis Crime
February 25th, 2020 by Paul GreeleyWISH, Circle City Broadcasting’s CW affiliate in Indianapolis is airing an hour-long, commercial-free, live discussion about how the city’s crime rate has climbed to its current level and what can be done to help make the city safer.
Capitol Broadcasting Programs Earn Regional Emmys
February 21st, 2020 by Paul GreeleyCapitol Broadcasting, which owns WRAL, the NBC affiliate in Raleigh, N.C., earned several regional Emmy awards for original programs. This Is Human Trafficking won in the categories of Public Affairs and Promo Spot/Program, while Black Country was honored in the Entertainment category.
WVUE New Orleans Went ‘Hyper Local’ On Super Bowl Sunday
February 12th, 2020 by Paul GreeleyWVUE, Gray’s Fox affiliate in New Orleans, took a tongue in cheek approach to its Super Bowl Sunday strategy with a series of promos for its 10 o’clock news. “We went hyper local,” said Blaine Strawn, WVUE’s marketing director. “Granted, most viewers outside of New Orleans won’t understand, but we knew our viewers would.”
WDRB Louisville’s Super Bowl Sunday Strategy
February 11th, 2020 by Paul Greeley“Rather than just one promo,” said Scott Brady, WDRB’s creative services VP, “we launched a whole new news campaign. This was a half-day of tremendous viewing sampling with much of our competitors’ audience tuning in as well! The Strategy was Super Bowl Sunday rather than just the Big Game Ad.”
WBRC Debuts Powerful Weather Promos During Super Bowl
February 5th, 2020 by Paul GreeleyOver the next couple days, we’ll share what some Fox affiliates aired on their stations during the Super Bowl, starting with these spots from WBRC, Gray’s Fox affiliate in Birmingham, Ala. (DMA 44).
Boost Your TVNewsCheck Job Post With Photos, Videos
February 4th, 2020 by Paul GreeleyYour ad on TVNewsCheck’s Media Job Center just got more compelling because it can now be more than just words. It can be a multimedia experience complete with pictures and videos.
KELO Unveils $1 Million Studio Upgrade
February 4th, 2020 by Paul Greeley“The old studio was gutted from top to bottom so it’s all new and we love it,” said Jay Huizenga, KELO’s general manager.
Undecided Iowa Voters Probe Candidates At KCCI
January 31st, 2020 by Paul GreeleyThey’re undecided Iowa voters about who to vote for in the upcoming Iowa Caucus that kicks off on Monday. They represent a cross-section of their community in age, race, gender and social economic standings. And they are sitting down with some Democratic candidates for a conversation on-camera from the studios at KCCI, the Hearst CBS affiliate in Des Moines. They ask their own questions. It’s personal, revealing, and to the point.
Auschwitz, Not So Long Ago
January 29th, 2020 by Paul GreeleyThis past Monday, Jan. 27, was the 75th anniversary of the day when the Soviet Army’s 322nd Rifle Division entered the concentration camp at Auschwitz. Today’s column is one that first appeared on the 70th anniversary of the liberation of Auschwitz, titled, To Auschwitz Survivors, Especially One.