KRON Launches 24/7 Digital News Subscription Service
February 25th, 2019 by Paul GreeleyThe KRON-ON streaming video platform features 11 hours of KRON’s regularly scheduled live, local news programming, including six hours of live morning news coverage and five hours of live evening news, commercial free via KRON-ON. “Nexstar’s comprehensive cross-platform content development strategy leverages innovative technologies to create new products and services that meet the unique needs of the local communities we serve in San Francisco and across the United States,” said Tim Busch, Nexstar’s president.
A Guide For Recruiting Local TV Marketers
February 25th, 2019 by Paul GreeleyWhen it comes to local TV marketing and creative services, I can’t tell you how many times I get called by stations asking if I know of a writer/producer or a creative services director I can recommend. So based on my experiences as someone who’s hired quite a few people at the local TV level in marketing, and as someone who was a front-line writer/producer, creative services director and broadcast group VP of marketing, here are some thoughts about how stations should retain and recruit.
WWL’s Carl Arredondo Retires Due To Health
February 22nd, 2019 by Paul GreeleyCarl Arredondo, WWL’s chief meteorologist and a 28-year veteran of the Eyewitness News team, announced his retirement due to failing eyesight. “It becomes hard when someone sticks out their hand to shake yours and you don’t see it,” he says.
How WAVY Juggles Its News Chopper And Drone
February 19th, 2019 by Paul GreeleyWAVY, Nexstar’s NBC affiliate in Portsmouth, Va., is in the fortunate position of having its own news helicopter on the premises as well as a drone. But deciding when to use either is a fine art. “So we see what fits best, the drone or the helicopter, and some days, we have them both out,” said Jeff Myers, WAVY’s news operations manager and chief photographer.
NBC/Telemundo Program Grows Station Marketers
February 13th, 2019 by Paul GreeleyMost people who work in local TV marketing come to the position by happenstance. A new program at the NBC/Telemundo owned stations fast tracks candidates with the right stuff to step right into a position at their stations. “We really should be growing our own,” said Dianne Hannes, creative services director at WMAQ, NBC’s Chicago O&O.
Old TV News Footage Is New Content At WCIA
February 12th, 2019 by Paul GreeleyWCIA, the CBS affiliate in Champaign, Illinois, has been able to digitize 1580 hours of old news stories from their news archives. From that footage, the station has created a segment called, From the Vault, which airs on WCIA’s newscasts and its afternoon lifestyle show, CI Living.
WJXT Chronicles Disappearance Of 5-Year-Old Girl
February 11th, 2019 by Paul GreeleyWJXT, Graham Media’s independent station in Jacksonville, Fla., hopes a series of special reports and podcasts will generate new leads. The television special reports are about 3 minutes, and the podcasts, more in-depth, run about 22 minutes.
WLWT Turns Viewers’ Favorite Lunch Spots Into Content
February 8th, 2019 by Paul GreeleyIn Cincinnati, WLWT, the Hearst NBC affiliate, polls its viewers and Facebook users for their favorites, then sends a news team out to try it out. “We’ve done 3 so far, with a combined 100,000+ views,” said Pete Salkowski, WLWT’s creative services director.
WTTG Reveals Missing School Funds, DA Investigates
February 6th, 2019 by Paul GreeleyHow often do we read about teachers using their own money to buy supplies for their students because of cash-strapped school systems? This is a great example of how TV station news operations can, and do, hold community leaders accountable.
WISC Unveils ‘Future Of News’ Set By Devlin Design
February 5th, 2019 by Paul GreeleyWISC wanted Devlin Design Group to consider the future of news broadcasting when it came to designing the station’s new set. The design needed to showcase technology, increase production values, spotlight talent, and reflect the vibrant Madison, Wisconsin capitol city community.