WAPT Promo Promises Urgent, Unique News Coverage
February 5th, 2019 by Paul GreeleyWAPT in Jackson, Miss., promises in a new promo that its news coverage is exciting, urgent and unique. “The goal of all our promo campaigns is to help our viewers understand exactly what that looks like,” said Brett Kenyon, WAPT’s creative services director.
WGAL Preserving News Footage From 1949-1979
February 4th, 2019 by Paul GreeleyWGAL, Hearst’s NBC affiliate in Lancaster, Pa., is partnering with nearby Millersville University to preserve and digitize 30 years of the station’s news footage from 1949 through 1979. “When I first saw a portion of the archive in WGAL’s basement, I knew they had an unmatched treasure of historically significant material,” said Dr. Daniel Wubah, Millersville University’s president.
Viewers Like New 24-Hour NewsNet: ‘Just News, No Opinion’
January 30th, 2019 by Paul GreeleyNewsNet is a new 24/7 news channel delivering national and international news, weather and sports headlines. And viewers are liking it. “NewsNet is unbiased news, period. I have yet to see a story with any slant or opinions, just straight facts. Basically, it’s news how news is supposed to be. I highly recommend these guys,” wrote one viewer.
WCIU To Air Black History Month Special
January 29th, 2019 by Paul GreeleyCreating History will feature six individuals and how they are leaving their mark on the world through compassion for others.
WDIV Steps Up To Help Fed Workers On Shutdown
January 25th, 2019 by Paul GreeleyFederal workers in Michigan out of work due to the government shutdown are calling out, Help Me Hank. And WDIV’s consumer reporter, Hank Winchester, is listening. Winchester and the station are providing news coverage that offers insight and resources for workers who are trying to stay afloat without getting a paycheck.
WGN Airing ‘Sold for Sex’ Special Tonight
January 25th, 2019 by Paul GreeleyThe victims of sex trafficking are from every race, religion, neighborhood and ZIP code. Sold for Sex: A WGN News Special shows how some women survived the sex trade.
WAVY Collects, Cleans And Donates 8,000 Coats
January 21st, 2019 by Paul Greeley8,000 people in need are warmer today thanks to WAVY’s 10 On Your Side Coats for Families campaign. This is the most to date in the station’s 20-plus years of hosting the campaign.
Marketing Local TV News Choppers, Part 2
January 17th, 2019 by Paul GreeleyWhen a local TV station invests millions to own and operate its own helicopter, it expects that chopper to be promoted as part of the station’s coverage brand. And so we’ll see examples of how local TV stations around the country have promoted their choppers over the years
Marketing Local TV News Choppers, Part 1
January 16th, 2019 by Paul GreeleyTV stations have been using helicopters to broadcast images from the air since 1958. And since then, stations have been marketing and advertising their choppers as part of their news brand. And as the aircraft have gotten more high tech, so have the promos.
Detroit’s WXYZ Has It All At International Auto Show
January 15th, 2019 by Paul GreeleyThe Motor City hosts one of the largest auto shows in the country, and WXYZ has complete coverage of the week–long event including a half-hour special this Saturday night.