KCCI Hosts Forum With Black Collegiate Athletes
June 25th, 2020 by Paul GreeleyTonight, KCCI is hosting a virtual forum with Black collegiate athletes in Iowa to share insights about the stereotypes and micro aggressions they face.
KSHB Protest Promo Is A Call To Listen
June 24th, 2020 by Paul GreeleyThis is another great example of how TV station marketing can be a force for good. “Seeing the protests first hand, I knew we had to do something from a marketing standpoint,” said Aaron Liversedge, KSHB’s creative services director.
Reporters Will Share Lessons From Protest Coverage In TVNewsCheck Webinar
June 19th, 2020 by Paul GreeleySince George Floyd’s death, more than 200 incidents have been reported of journalists being targeted in cities all over the country. TVNewsCheck is conducting a lunch-time webinar on Tuesday, June 30, at 1 p.m. ET for an hour-long conversation with journalists fresh from their in-the-streets coverage.
WPVI Celebrates 50 Years Of ‘Action News’
June 18th, 2020 by Paul GreeleyWPVI, mired in last place in the news ratings in the 1960s, changed its format, leading to four straight decades of TV ratings dominance in Philadelphia.
When TV Station Marketing Is ‘A Force For Good’
June 16th, 2020 by Paul GreeleyWhat if TV stations used some of their advertising airtime for messages that address social issues like injustice, racism, and discrimination? “We can be a force for good,” says Emily Barr, president of Graham Media Group, which owns seven stations.
Creative Services Producer Needed In Paradise
June 15th, 2020 by Paul GreeleyIf you’re a creative services producer looking for a place with an outstanding news product, a collaborative team approach, the latest equipment, and work for a multimedia company that’s locally owned, you will not find a better TV station than WINK in Fort Myers, Fla.
Oprah To Address 35,000 Seniors In Virtual High School Graduation
June 12th, 2020 by Paul GreeleyNot many high school graduates can boast that Oprah Winfrey gave the commencement address at their graduation. But 35,000 seniors graduating from Chicago high schools will remember that Oprah was there, virtually anyway.
KCCI Host Black Lives Matter Leaders In Public Forum
June 11th, 2020 by Paul GreeleyThis forum marks one of the first times Iowa leaders of the Black Lives Matter movement have sat down together for an extensive conversation on the racial inequality in Iowa they hope to change.
Marv Danielski Applies Science To Sinclair’s News Marketing
June 9th, 2020 by Paul Greeley“Most local TV news marketing doesn’t drive viewership.” That’s a startling statement from Marv Danielski, who directs news promotion for Sinclair. But in this Market Share Executive Interview, he reveals what he has found does work in 30 years in the trenches.
Scott Altus Heads To LA’s KTLA As Director Of Creative Services
June 5th, 2020 by Paul GreeleyScott Altus is making the 1,200 mile move from KOMO in Seattle to KTLA in Los Angeles. He will start his new position June 22nd.