KLAS New Year’s Eve Special Airs In 11 Cities
December 31st, 2018 by Paul GreeleyThe exclusive, three-time Emmy Award-winning broadcast includes live reporting from multiple locations including the Las Vegas Strip, South Point Hotel and the famous Fremont Street Experience, where more than 300,000 revelers will be ringing-in the New Year. “For the second consecutive year we are expanding the reach of Countdown to 2019: Live from Las Vegas to eleven other Nexstar markets,” said Tim Busch, Nexstar’s president
WBTS Airing Boston’s New Year’s Eve Celebration
December 28th, 2018 by Paul GreeleyViewers can watch six hours of family-friendly programming and coverage including the parade, light shows, ice sculptures and fireworks. First Night Boston has announced a philanthropic Charity Partner Program for its 2019 event. Eventgoers will be introduced to four non-profit organizations that empower area girls and women.
Nexstar And KXAS Airing New Year’s Eve Special In 21 Markets
December 28th, 2018 by Paul GreeleyFor the second consecutive year, KXAS has teamed up with stations across 21 markets throughout Texas, Louisiana, Arkansas, Kansas and Missouri, reaching nearly eight million U.S. households to ring in 2019. “The Central Time Zone deserves its own New Year’s Eve TV spectacular,” said Tom Ehlmann, KXAS general manager.
WSAW-WZAW 16-Year Holiday Campaign Nears $1 Million
December 27th, 2018 by Paul GreeleyThe Share Your Holidays campaign kicked off on Nov. 30 as members of the WSAW/WZAW staff walked along the Wausau Holiday Parade, collecting non-perishable food and monetary donations. With zero overhead cost, a significant portion of Share Your Holidays continued success can be attributed its sponsors: River Valley Bank, JX Enterprises and Wagner Shell. Station staff helped raise over $3,000 themselves.
WWSI Special Showcases Latino Holiday Traditions
December 21st, 2018 by Paul GreeleyUnited in Tradition will feature holiday-themed, news stories about how local families are spending the December holidays, Hispanic businesses participating in Center City’s Christmas Village, as well as holiday recipes and cultural celebrations.
WRAL Continues 30-Year Tradition Keeping Kids Warm
December 21st, 2018 by Paul GreeleySince 1989, WRAL has collected more than 162,500 coats and raised $2 million to provide winter clothing for Salvation Army families. “For 30 years, WRAL, along with our outstanding community partners have worked hard to serve the needs of our neighbors,” said Joel Davis, WRAL’s general manager.
WTAE Chronicles Pittsburgh’s Holiday Traditions
December 20th, 2018 by Paul GreeleyChronicle: Pittsburgh’s Holiday Traditions highlights the remarkable ways the holidays come alive for families in western Pennsylvania. The hour-long program follows the old customs, new traditions and hidden celebrations of the season.
Take A Selfie, Get A Free WDTN T-Shirt
December 18th, 2018 by Paul GreeleyShoppers take a selfie in front of the machine and then post it on Twitter or Instagram, and voila, a free t-shirt dispenses from the machine.
TV News Vans As Moving Marketing Icons
December 17th, 2018 by Paul GreeleyEasy to recognize with their call letters emblazoned on the sides and their dish on top, perhaps no other hardware involved in the news gathering process says TV news like the news van. So it makes sense to use TV station news vans as part of the marketing. Here are some examples.
WFOR Earns DuPont Award For Everglades Documentary
December 14th, 2018 by Paul GreeleyMiami’s WFOR hour-long documentary explored the deeper environmental, political and social roots of Florida’s contaminated Everglades. “It is an incredible honor to know that our team has won the 2019 Alfred I. duPont-Columbia University Award honoring outstanding audiovisual reporting in the public interest,” said Liz Roldan, WFOR’s news director.