The Sweet Spot For Higher TV News Ratings
January 24th, 2022 by Paul GreeleyTaking a page from the network news, local TV stations can create a sense of immediacy and urgency right at the beginning of the newscast. “That’s the secret sauce,” says Greg Derkowski, a veteran trainer.
Sinclair’s Producer Academy Offers A Reality Check For Journalism Students
January 18th, 2022 by Paul GreeleySinclair Broadcast Group just completed its fifth annual Producer Academy for college students interested in pursuing a career in broadcast news. What’s Sinclair’s message to these students? And what is it hearing back?
Market Share’s Most Viewed Columns In 2021
January 3rd, 2022 by Paul GreeleyWhich Market Share columns were the most viewed in 2021? Articles about morning news promotion, local TV news investigations and a rare weather disaster are on the list.
WFTV Lets It Snow In Orlando For Nationwide PSA
October 11th, 2021 by Paul GreeleyOn the hottest day of the year, WFTV made it snow in Orlando. “We had neighbors coming out and saying, whoa, what is going on, is this snow in Florida?” says Anthony Cervantes, WFTV’s director of retail services.
Tears And Hugs Are Plentiful When KVVU’s ‘Surprise Squad’ Arrives
October 4th, 2021 by Paul GreeleySurprise Squad, an offering from Meredith’s Las Vegas Fox affiliate, has been surprising people with random acts of kindness and good will for 500 episodes over eight years. Viewers are sharing the love, and station executives and program sponsors aim to keep the surprises perpetually coming.
Millions Tuned Into WWL’s Streaming Content During Hurricane Ida
September 27th, 2021 by Paul GreeleyHurricane Ida roared into Louisiana on Aug. 29, knocking out power to all of New Orleans. During the storm’s approach, landfall and immediate aftermath, WWL, Tegna’s CBS affiliate there, measured more than 15 million video plays on its YouTube channel alone.
Take-Out Food Show Takes Off On Chicago’s WCIU
September 13th, 2021 by Paul GreeleyA local food show in Chicago supporting restaurants during the pandemic has turned into a success for WCIU in Chicago. “It’s just fun and everybody can always get behind food,” says Molly Kelly, Weigel Broadcasting’s media strategy director.
KOMO Viewers Say ‘Eric’s Heroes’ Makes Their World Better
July 19th, 2021 by Paul GreeleyKOMO in Seattle airs a story every week from an on-going series called Eric’s Heroes, generating tens of thousands of comments filled with loving, emotional examples of how the series has touched their hearts.
TVNewsCheck Launches Weekly ‘Marketing Monday’ Newsletter
June 9th, 2021 by Paul GreeleyTVNewsCheck announces the launch of Marketing Monday, a free weekly newsletter that features the best of Market Share and other marketing articles, delivered to your email inbox every Monday.