WDIV Steps Up To Help Fed Workers On Shutdown
January 25th, 2019 by Paul GreeleyFederal workers in Michigan out of work due to the government shutdown are calling out, Help Me Hank. And WDIV’s consumer reporter, Hank Winchester, is listening. Winchester and the station are providing news coverage that offers insight and resources for workers who are trying to stay afloat without getting a paycheck.
WGN Airing ‘Sold for Sex’ Special Tonight
January 25th, 2019 by Paul GreeleyThe victims of sex trafficking are from every race, religion, neighborhood and ZIP code. Sold for Sex: A WGN News Special shows how some women survived the sex trade.
WPVI Saves Thousands Of Lives With Smoke Alarms
January 24th, 2019 by Paul GreeleyWPVI will distribute 10,000 Kidde smoke alarms to local families in need. Since 1992, with the help of local fire companies, the station has distributed hundreds of thousands of smoke alarms to residents throughout the Philadelphia area.
Tribune’s WDAF Unveils New Set, Graphics And Promos
January 23rd, 2019 by Paul GreeleyA new set that resembles a trendy downtown apartment that’s been converted from industrial space is now the workplace for the newscasts at WDAF in Kansas City. “What we ended up with is a mix of old and new, gritty and modern; just like KC,” said Danielle Ray, creative services director.
WAVY Collects, Cleans And Donates 8,000 Coats
January 21st, 2019 by Paul Greeley8,000 people in need are warmer today thanks to WAVY’s 10 On Your Side Coats for Families campaign. This is the most to date in the station’s 20-plus years of hosting the campaign.
Marketing Local TV News Choppers, Part 2
January 17th, 2019 by Paul GreeleyWhen a local TV station invests millions to own and operate its own helicopter, it expects that chopper to be promoted as part of the station’s coverage brand. And so we’ll see examples of how local TV stations around the country have promoted their choppers over the years
Marketing Local TV News Choppers, Part 1
January 16th, 2019 by Paul GreeleyTV stations have been using helicopters to broadcast images from the air since 1958. And since then, stations have been marketing and advertising their choppers as part of their news brand. And as the aircraft have gotten more high tech, so have the promos.
Detroit’s WXYZ Has It All At International Auto Show
January 15th, 2019 by Paul GreeleyThe Motor City hosts one of the largest auto shows in the country, and WXYZ has complete coverage of the week–long event including a half-hour special this Saturday night.
WPEC The One To Turn To In New Promo
January 15th, 2019 by Paul GreeleyChrissy Funk, WPEC’s creative service director, says her creative team worked crazy shifts, shooting all hours, to gather imagery for this brand campaign featuring custom music from Noise Distillery.
WPTA’s Weather Promo Welcomes Snow
January 14th, 2019 by Paul GreeleyThis spot isn’t really about snow at all. I like this spot because it didn’t resort to scary news footage of snow. Instead, its simple studio production using fake snow and happy meteorologists dovetailed with its message.