WXIN’s ‘Indy Now’ A Blueprint For Successful Local Programming
November 15th, 2021 by Paul GreeleyWXIN Indianapolis launched an hour-long lifestyle show in September. In October, it was the No. 1-rated program in its time slot. Good planning, a winning news lead-in, great talent and solid marketing have made Indy Now a winner with local advertisers and viewers while reflecting Nexstar’s corporate vision.
KSWB’s Two-Minute Super News Tease Drives Ratings
October 18th, 2021 by Paul GreeleyKSWB San Diego took advantage of people watching a Fox network program to topically promote its late news and the next day’s morning news. The results were impressive.
New WGN Morning News Promo Follows Self-Deprecating Pattern
September 29th, 2021 by Paul GreeleyMarket Share has written about WGN Morning News more than any other news operation. Why? The show and especially the promos are outrageous, real, hilarious and irreverent. Check out its latest effort that’s about to debut.
Mark Allan Retiring After 25 Years Anchoring At WDTN Dayton
September 2nd, 2021 by Paul Greeley“I have been in people’s living rooms for the past 25 years,” Mark Allan says. “That is an honor, to be their trusted source of what is happening in their city, a responsibility I have taken very seriously and I have done my best.”
WXIN Indianapolis Adding Weekday Morning Lifestyle Show
August 18th, 2021 by Paul GreeleyJillian Deam and Ryan Ahlwardt will host the hour-long Indy Now, a lifestyle entertainment show, that debuts Monday morning, Sept. 13.
Local TV Discovers The Benefits Of QR Codes
August 9th, 2021 by Paul GreeleyQR codes became mainstream during the pandemic when restaurants began using the bar codes to allow diners touchless to menus. Now TV stations are finding that QR codes can be used to drive website traffic and app downloads. Their functionality “crosses sales and news,” says Mitchell West, regional director at Nexstar.
New ‘NewsNation’ Ad Campaign Pledges ‘News For All America’
August 2nd, 2021 by Paul GreeleyNewsNation, Nexstar Media’s nascent cable network, is set to launch a new promotional campaign across the country in September. “What you hear and see in this campaign is very much a decidedly different tone of voice,” says Jonathan Killian, NewsNation’s VP of creative marketing and brand communication.
KTLA’s ‘Morning News’ Celebrates Its 30th Anniversary
July 29th, 2021 by Paul Greeley“In 1991 we launched a format wildly different and inventive for its time, whose success would eventually shape the way morning news was broadcast in markets across the country,” says Scott Altus, KTLA’s creative services director.
Nexstar Celebrates Its Digital Content Influencers
July 26th, 2021 by Paul GreeleySome journalists responsible for digital content on Nexstar’s TV stations’ websites got a company-wide nod, thanks to Austin Kellerman, Nexstar’s director of digital content.
KELO News Anchor Returns After Motorcycle Accident
July 23rd, 2021 by Paul GreeleyDon Jorgensen, KELO’s 6 and 10 P.M. anchor in Sioux Falls, South Dakota, along with his wife, were in a serious motorcycle accident over Memorial Day weekend. Both spent five nights in the hospital where they both had surgeries. The station followed Jorgensen’s accident, recovery and return in a series of on-air news stories.