WXIX’s New AM News Promos Are Catchy And Promising
November 21st, 2022 by Paul GreeleyWXIX in Cincinnati has some new promos for its morning news that are upbeat and entertaining enough to watch over and over. What if watching the morning news helped you have a perfect day?
WDIV Identified A ‘Promotable’ Story — Then Owned It
November 14th, 2022 by Paul GreeleyWDIV, Graham Media’s NBC affiliate in Detroit, saw that a story on its website about an upcoming bridge opening got tremendous engagement. The station doubled down and sent a crew of three people four hours away to make it a promotable event for its broadcast viewers.
Ben Bates Upped To Marketing Director At WWL New Orleans
November 9th, 2022 by Paul GreeleyBen Bates has been promoted to marketing director at WWL, Tegna’s CBS affiliate in New Orleans. Prior to WWL, Bates worked in creative services and marketing at stations in Denver, Albuquerque, N.M., and Tegna’s WXIA in Atlanta.
The Story Behind WDJT’s ‘Don’t Watch Us’ News Promo
November 7th, 2022 by Paul GreeleyWDJT’s “Don’t Watch Us” news promo calls out the excess of crime coverage in the market and says that’s not us. “Telling someone not to watch your TV station is going to capture their attention,” says Thomas Wegmann, WDJT’s creative services director. And it’s working.
ABC Owned Stations Reveal Housing Appraisal Inequalities In New Doc
October 31st, 2022 by Paul GreeleyOur America: Lowballed was triggered by the story of how one Black family “whitewashed” their home — stripped it of family photos, artwork, even toiletries — and had a White friend stand in during an appraisal. The appraised value of their home jumped nearly $500,000 from the previous one.
Veteran Broadcasters And College Students Put New CBS Affiliate On The Air
October 23rd, 2022 by Paul GreeleyWZMQ, Lilly Broadcasting’s new CBS affiliate in Marquette, Mich., spent almost a year turning a 150-year-old building into a 21st century television studio. On Oct. 3, the station started airing nightly newscasts at 6 and 11. “We had to build this whole thing from the ground up,” says Brian Trauring, the EVP at Lilly.
Weatherman’s Son Stars In WCNC’s New Promo
October 19th, 2022 by Paul GreeleyBrad Panovich, WCNC Charlotte’s chief meteorologist, has had a passion for weather since he was 6 years old. The station found the perfect actor to play Brad as a youngster in a new promo — Panovich’s son Kyler.
Nexstar Quietly Starts ‘DC News Now’ From Scratch
October 17th, 2022 by Paul GreeleyNexstar put news operations of two of its stations together at one location in the nation’s capital and branded it as DC News Now. Now, 100 days into the expansion, it has begun a branding campaign that outlines the central points of its news coverage philosophy.
New Jobs Posted To TVNewsCheck
October 16th, 2022 by Paul GreeleyNew jobs posted to TVNewsCheck’s Media Job Center include openings for a director general of the largest broadcasting organization in Canada, United States and Mexico, a corporate opening for a director of news management recruitment and station openings in engineering, IT, meteorology, digital and news.
WWL Documentary Explores Solutions To New Orleans Crime
October 14th, 2022 by Paul GreeleyWWL in New Orleans aired an hour-long documentary in September that examined crime in the city to see what solutions may exist. Nicole Waivers, WWL’s executive producer, says the station wanted to cover the crime problem “in a deeper way instead of just the political finger pointing.”