Ginger Zee’s ‘Boots On The Ground’ Coverage From Hurricane Ian’s Eyewall Was No Vacation
October 10th, 2022 by Paul GreeleyGinger Zee, chief meteorologist for ABC News, provided her millions of social media followers with behind-the-scenes updates before and during Hurricane Ian as well as live reports on ABC World News Tonight and Good Morning America.
Gray Launches ‘Atlanta News First’ Brand, Changes Call Letters
October 3rd, 2022 by Paul GreeleyOn Sept. 30, the CBS affiliate in Atlanta owned by Gray went on the air branded as “Atlanta News First,” changing its call letters from WGCL to WANF. But living that brand has been going on since Gray took over the station in December, 2021.
Erik Candiani Named To Lead Branding At CBS Los Angeles
September 30th, 2022 by Paul GreeleyErik Candiani has been named director of brand strategy & management for KCBS and KCAL, the CBS Los Angeles duopoly. He will be responsible for helping to build and manage a clear brand strategy for the Los Angeles properties.
KTTV Documentary On Drought And Wildfires Airs Tonight
September 27th, 2022 by Paul GreeleyKTTV, Fox 11 in Los Angeles, is airing its next documentary tonight at 7 p.m. Peter Wilgoren, KTTV’s acting news director, says the documentaries “have a huge life on digital while also still serving broadcast which is our bread and butter every day.”
KIRO’s Unscripted News Image Promo Captures Authenticity
September 26th, 2022 by Paul GreeleyIn advertising, especially in local TV news advertising, authenticity can sometimes be elusive. See how KIRO created authenticity in a promo from start to finish.
Freelance Reporter Provides Stations With Consumer Tech News
September 23rd, 2022 by Paul GreeleyJamey Tucker says his freelance job as What the Tech? reporter is providing daily news stories covering consumer technology to more than a dozen TV stations. “Tucker does a good job of being a curator of what’s new,” says Estelle Parsley, the VP of news for WRDW, Gray’s NBC affil in Augusta, Ga.
WATN Marketing Director Checks In On Recruitment, Motivation
September 19th, 2022 by Paul GreeleyChris Franklin, the marketing director for ABC affiliate WATN in Memphis, checks in with his thoughts on what qualities he looks for in good marketers and his system to encourage growth and teamwork.
KDFW Dallas Morning Anchor Turns Retirement Into Blood Drive
September 14th, 2022 by Paul GreeleyOver the years, Tim Ryan, the morning news co-anchor on KDFW, has given more than 17 gallons of blood. So during Ryan’s final week on Good Day before retiring, he encouraged viewers to donate blood in his honor. And boy, did they.
KCNC Follows Methodical Plan To Grow Its A.M. News Ratings
September 12th, 2022 by Paul GreeleyKCNC, the CBS O&O in Denver, grew its weekday 5-7 a.m. news viewership in July 2022. “We did a deep dive into what we could do to reboot morning news,” says Tim Wieland, KCNC’s general manager.
WWL New Orleans Relaunches Successful Sales Campaign Started In The 1980s
September 6th, 2022 by Paul GreeleyWWL, Tegna’s CBS affiliate in New Orleans, is bringing back its unique, non-traditional sales campaign, Louisiana Made, Louisiana Proud. Over the years, the Louisiana Made, Louisiana Proud campaign featured more than 450 local commercials in almost every category imaginable.