NBCUniversal’s ‘Clear The Shelters’ Campaign Returns
August 24th, 2021 by Paul GreeleySince its 2015 inception, NBCUniversal Local’s Clear The Shelters has helped more than half a million pets find new homes.
Grateful Dead, Jimi Hendrix, Led Zeppelin Jamming On Fox Sports
August 23rd, 2021 by Paul GreeleyFox Sports’ use of jam band music during some Major League Baseball games has fans — and some band members — lighting up social media. “It kind of became a thing,” says Joe Carpenter, the lead audio mixer for Fox Sports.
TV Stations Step Up ’Back To School’ Coverage In Light Of COVID
August 20th, 2021 by Paul GreeleyLocal TV station news organizations are stepping up to provide coverage on many of the tangled issues this year when it comes to ‘back to school’. How is your station covering ‘back to school’? Send me your examples and any promotion for your coverage.
ABC Owned TV Stations To Stream Veterans Career Fair
August 19th, 2021 by Paul GreeleyABC Owned TV Stations will stream a town hall special, Hiring our Heroes: Career Fair, today at 1 p.m. PT.
WXIN Indianapolis Adding Weekday Morning Lifestyle Show
August 18th, 2021 by Paul GreeleyJillian Deam and Ryan Ahlwardt will host the hour-long Indy Now, a lifestyle entertainment show, that debuts Monday morning, Sept. 13.
WRAL’s Podcast Re-Examines Murder Of Michael Jordan’s Father
August 16th, 2021 by Paul GreeleyWRAL Raleigh, N.C., has released a new podcast that re-examines the murder of James Jordan, father of basketball star Michael Jordan. “The intimacy of audio allows us to take listeners deeply into the lives of all the central characters in this real life tragedy,” says Shelly Leslie, head of streaming and podcasting for the station’s owner Capitol Broadcasting.
How’s Your Station Covering ‘Back To School’?
August 13th, 2021 by Paul GreeleyThere’s so much uncertainty and controversy about students returning to school. How is your station covering the return to school for students? How is your station promoting that coverage? However they go back, how do you have their back?
WBRC Birmingham To Host/Televise Mayoral Forum
August 10th, 2021 by Paul GreeleyThe event will offer voters an opportunity to hear candidates discuss the issues of importance to them ahead of the Birmingham mayoral election on Aug. 24.
Local TV Discovers The Benefits Of QR Codes
August 9th, 2021 by Paul GreeleyQR codes became mainstream during the pandemic when restaurants began using the bar codes to allow diners touchless to menus. Now TV stations are finding that QR codes can be used to drive website traffic and app downloads. Their functionality “crosses sales and news,” says Mitchell West, regional director at Nexstar.
NBC Showrunner Learned His Craft As A Local News Promo Producer
August 6th, 2021 by Paul GreeleySteve Barry is the show runner for NBC’s Small Fortune, which airs on Monday nights at 10. Barry says he developed his chops to be a showrunner by being a local TV news writer/producer at stations in Atlanta, Miami and Fort Myers, Fla.