Paul Greeley

Marketing at TV stations across the country is undergoing a metamorphosis of sorts in 2020. In this first of a multi-part series, I share the work — and the thinking behind it — of local TV marketing executives to see how it’s changed to reflect the news events so far this year.

Telemundo Network and its TV stations are joining forces with national partners to reach tens of millions of U.S. Hispanics across all platforms to inform and provide them with the resources they need to register to vote and take part in the electoral process.

In a video interview with Steve Kazanjian, Promax’s CEO, and Rick Swanson, Promax’s VP of marketing and programming, they explain why this year’s virtual station summit might be the best one yet.

“The outpouring of generosity we’ve seen from Scripps audiences across the country is an incredible testament to the connection between our brands and their communities,” said Adam Symson, Scripps president.

Who are they? What have they done so that’s inspirational? People in Jacksonville can nominate who they think deserves recognition for their positive contributions.

Susan Pascal has more than 17 years’ experience in TV station marketing in New York, Boston and Providence, R.I. “I’m excited,” said Pascal, “it’s going to be fun.”

“Most local TV news marketing doesn’t drive viewership.” That’s a startling statement from Marv Danielski, who directs news promotion for Sinclair. But in this Market Share Executive Interview, he reveals what he has found does work in 30 years in the trenches.

TVNewsCheck is offering a special rate during May for its classified job ads— two weeks for $99. Your ad will still feature videos and pictures of your station or market and be included in Market Share Monday, a weekly column, written by Paul Greeley.