KRBK’s New Morning Promo is Jumping, Literally

KRBK, Nexstar’s Fox affiliate in Springfield, Mo., has a new morning promo that takes the idea of jump-starting your day to a whole new level. And to demonstrate that, the station needed a trampoline.

Imagine telling your on-air talent that you want them to jump on a trampoline for a promo.

Barbara Beresford, the creative services director for KRBK and KOLR, says Kelly Smith and Jeremy Rabe, the Ozarks Fox AM morning team, loved the idea.

“These two are up for anything and so it fits perfectly with their show,” Beresford says.

She says she borrowed the concept of using a trampoline to promote the Jump Start Your Day from the Tegna’s KGW Portland, Ore., but it was her ideas as to what the talent would be doing while jumping.

Beresford credits the execution to George Davis, Jeff Allen and Brett Piper, her creative team who shot with a Sony FS5 camera, set to slow and quick mode with 120 shutter speed.

When not jumping on a trampoline, Kelly Smith and Jeremy Rabe can be seen dancing every Friday morning on Ozarks Fox AM, a lifestyle/entertainment morning show. This Facebook dance party post received more than 400,000 views.

NOTE: If you think the visual of news talent jumping on a trampoline helps viewers remember which station jump-starts their day, then the visuals used in this weather promo for KOLR by Beresford’s team will help viewers remember which station’s weather forecast is most accurate.

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