Meredith’s Marketing Hubs Handle ‘Juggling Act’
March 8th, 2021 by Paul GreeleyMeredith’s decision to create two marketing hubs to handle the day-to-day marketing of all its TV stations across the country is underway. “It’s a juggling act,” concedes Danielle Ray, who leads the Phoenix group.
Nexstar Taps Stephen Arnold For NewsNation’s Music
March 5th, 2021 by Paul GreeleyStephen Arnold Music created custom music packages for NewsNation’s expanded lineup, which includes NewsNation Early Edition with Nichole Berlie, NewsNation Prime with Marni Hughes, Rob Nelson and Albert Ramon, The Donlon Report, and the one-hour interview show Banfield.
KXXV Takes Viewers ‘Traveling Texas With Ann Harder’
March 4th, 2021 by Paul GreeleyKXXV, Scripps ABC affiliate in Waco, Texas, is bringing back Ann Harder, a news anchor who retired in 2020, for a new semimonthly segment connecting viewers with people, places, and things all uniquely Texan.
WMLW Milwaukee Answers Viewers’ Vaccine Questions On Live TV
March 4th, 2021 by Paul GreeleyWMLW, Weigel Broadcasting’s independent station in Milwaukee, held an hour-long, live Q&A with an expert health panel answering viewer questions regarding COVID vaccine.
WBRC’s Weather Branding Delivers Viewers During Tornado
February 22nd, 2021 by Paul GreeleyWhen a deadly tornado touched down in Birmingham, Ala., during the late news, WBRC’s coverage led the market in household viewers. Station management says strong First Alert branding and an all-hands approach made the difference.
Marketing ‘WGN Morning News’ Is Always Unpredictable
January 4th, 2021 by Paul GreeleyWGN’s daily morning news show has had a decade-long ratings reign among 25-54-year-olds in Chicago. Its successful formula is a humor-laden, laid-back news take drawing on the long relationship between its veteran anchors.
A Behind-The-Scenes Look At Sean Connery
November 6th, 2020 by Paul GreeleyI had a moment with Sean Connery back in 1994 when I was working at WINK, the CBS affiliate in Fort Myers, Fla. The James Bond star was in town shooting a movie.
Tegna’s KING Facing — And Fighting — Racism In New Series
October 6th, 2020 by Paul GreeleyKING, Tegna’s NBC affiliate in Seattle, is airing a series of half-hour specials on racial inequality and social justice titled, Facing Race. The 13 half-hour specials are airing immediately after Sunday Night Football, a highly viewed and coveted time slot for NBC affiliates.
WRAL And PolitiFact Fact-Checked Presidential Debate In Real Time
October 1st, 2020 by Paul GreeleyIf you were watching the Presidential debate Tuesday night, you might have wondered, who’s lying? Who’s stretching the truth? Who’s making claims that aren’t true? WRAL viewers watching on their mobile or digital device received the fact checks in real-time.
KSBW Wildfire Relief Drive Raises Over $140K
September 24th, 2020 by Paul GreeleyNearly 1,600 structures have been destroyed and one person has died in wildfires in Santa Cruz and Monterey County. The fires have consumed 269,919 acres and local residents continue to be displaced.