How Seattle’s KCPQ Changed To ‘The New Us’ World
August 12th, 2020 by Paul GreeleyLocal TV news marketers around the country are continuing to rise to the challenge of working remotely while adjusting their branding messages in these times of uncertainty due to the pandemic. In Seattle, Brent Ayres, the marketing and creative services director for KCPQ, the Fox O&O, said that his station had to retire the station’s entire inventory of marketing messages and replace them with new ones during the pandemic.
Grading Racial Diversity In TV News
August 10th, 2020 by Paul GreeleyTelevision executives from E.W. Scripps, Tegna and the NAB will assess what progress the industry is making toward diversity and inclusion among its ranks and in front of its news cameras in an Aug. 13 TVNewsCheck Working Lunch webinar. Register here.
Tallahassee’s WTXL Helps Feed Hungry Children
August 7th, 2020 by Paul GreeleyThe list of how local TV stations around the country contribute to the well-being of their respective communities is long, diverse and never ending. While the various causes are all laudable, deserving and appreciated, making sure children have enough to eat is one that ranks among the most important.
WPTV’s Live Coverage Of ‘Isaias’, Working Remotely
August 5th, 2020 by Paul GreeleyWPTV provided viewers with weather coverage of Isaias for more than 20 hours all while staying safe and socially distanced. Due to the virus, everything from food planning to sleeping arrangements at the station had to be modified.
The New Us: Local TV Marketing In 2020, Part 5
August 3rd, 2020 by Paul GreeleyLocal TV marketers are navigating new territory so far in 2020, one few could have seen coming. How did they respond? Fourteen local TV creative services directors shared their thoughts and 42 examples of their stations’ marketing in the 5-part series, The New Us: Local TV Marketing In 2020.
The New Us: Local TV Marketing In 2020, Part 4
July 31st, 2020 by Paul GreeleyLocal TV promos that move you, enchant you and convince you of the value of local news are on display here in part 4. It’s a historic moment, and local TV news and its marketing are giving voice to viewers, whether they’re marching in the streets, or searching for answers about COVID-19.
The New Us: Local TV Marketing In 2020, Part 3
July 30th, 2020 by Paul GreeleyLocal TV news is where viewers are turning now because the COVID-19 pandemic is a neighborhood story. And it’s not going away any time soon, it appears. Creative services directors from markets in Florida, Virginia and Indiana share their most recent marketing messages. The phrase “information you need” is truer now than maybe it’s ever been.
KTRK Hosts Two-Night Town Hall On Covid And Schools
July 29th, 2020 by Paul GreeleyIn an attempt to find solutions for Houston communities, ABC 13’s investigative team surveyed 125 school districts that are home to about 2.5 million students to understand what fall will bring and to give viewers the most complete back-to-school picture possible.
WXII Unveils New Studio, Set Built By Local Business
July 29th, 2020 by Paul GreeleyThe set was designed by Devlin Design Group, an award-winning national set design company. Free Lance Staging, owned by Caleb Kennedy and located in Thomasville, North Carolina, was among the companies hired to bring the design to completion.
The New Us: Local TV Marketing In 2020, Part 2
July 28th, 2020 by Paul GreeleyLocal TV marketers are navigating new territory so far in 2020 that few could have seen coming. In San Antonio, KSAT launched a campaign called the Trust Index, a vetting process to separate true reporting from false. And in Richmond, Va., after 36 days of civil unrest, WRIC tries a tricky approach to its marketing.