WSLS’s Newscasts To Pop Up In Different TownsApril 29th, 2021 by Paul Greeley
It’s not easy for local TV stations to broadcast its newscasts outside the station’s usual studio. But that’s exactly what WSLS, Graham Media’s NBC affiliate in Roanoke, Virginia will be doing every other Friday starting in May and ending in November in a new initiative called, WSLS 10 In Your Town.
WSLS Halloween Event: Cars And Masks RequiredOctober 29th, 2020 by Paul Greeley
WSLS, Graham Media’s NBC affiliate in Roanoke, Va., is holding a free WSLS 10 Drive-Thru Trick-or-Treating event Friday from 4:30 until 6:30 p.m. at the Layman Family Farm.
Local TV Stations Push For Racial EqualityAugust 20th, 2020 by Paul Greeley
Perhaps a significant step toward real equality could begin with televised dialogues, conversations, interactions and discussions so racial inequality gets exposed to thousands of people in communities all over the U.S., and a path to equality begins to emerge.
The New Us: Local TV Marketing In 2020, Part 3July 30th, 2020 by Paul Greeley
Local TV news is where viewers are turning now because the COVID-19 pandemic is a neighborhood story. And it’s not going away any time soon, it appears. Creative services directors from markets in Florida, Virginia and Indiana share their most recent marketing messages. The phrase “information you need” is truer now than maybe it’s ever been.
TV Promos That Cost Zero, 40 Of ThemJune 26th, 2019 by Paul Greeley
At the Promax Station Summit last week in Las Vegas, attendees filled the room for the session Zero Budget Magic, to see how imagination, and little more, is the only currency allowed in spots submitted from stations across the country. Here are all 40 of them.