KTLA Celebrates 75th Anniversary With Help From Stephen Arnold Music
August 24th, 2022 by Paul GreeleyTo mark its 75th anniversary, KTLA collaborated with Stephen Arnold Music to create a song highlighting the station’s unique connection to the city of Los Angeles.
KTLA’s ‘Morning News’ Celebrates Its 30th Anniversary
July 29th, 2021 by Paul Greeley“In 1991 we launched a format wildly different and inventive for its time, whose success would eventually shape the way morning news was broadcast in markets across the country,” says Scott Altus, KTLA’s creative services director.
The New Us: Local TV Marketing In 2020, Part 4
July 31st, 2020 by Paul GreeleyLocal TV promos that move you, enchant you and convince you of the value of local news are on display here in part 4. It’s a historic moment, and local TV news and its marketing are giving voice to viewers, whether they’re marching in the streets, or searching for answers about COVID-19.
Scott Altus Heads To LA’s KTLA As Director Of Creative Services
June 5th, 2020 by Paul GreeleyScott Altus is making the 1,200 mile move from KOMO in Seattle to KTLA in Los Angeles. He will start his new position June 22nd.
KOMO Documentary On Homeless Goes Viral
March 29th, 2019 by Paul Greeley“Through outstanding content and a compelling marketing mix across the whole media ecosphere, the documentary has generated over 3.5 million views on broadcast and social, and the numbers are still growing,” said Scott Altus, KOMO’s creative services director.