Some TV stations are helping their local advertisers with deeply discounted or free — yes, I said free — advertising to keep their clients top of mind in their market.
While initially it was big news—how could news people do the news from home?–the idea has become old hat, second nature, as staff have gotten used to having pets climb on their keyboards or kids eating crackers interrupt their reports. I want to share your story about how you and your station are covering the news from home remotely. Send me your examples, your stories, your thoughts. Contact me, phone and email at the top of the column.
KSHB, Scripps NBC affiliate in Kansas City, is seeing and sharing the stories of people helping each other through the coronavirus. It’s part of a campaign called We See You, that recognizes and honors those who are making contributions to others.
I follow more than 500 TV stations’ Facebook pages and what I see every day are countless examples of news coverage about the coronavirus. All necessary, all important. But what I want to share are examples of the more practical posts on how to cope with the disruptions, and the measures some are taking to help each other.
The holiday season will be a bit brighter for those in need, thanks in part to two WPTV community initiatives.
It’s the holiday. Time for lots of TV stations to create holiday promos. Got a holiday promo or campaign you want to share, please let me know.
On Dec. 3, 1979, 11 young people were killed before The Who concert started at Riverfront Coliseum in Cincinnati. Band members Pete Townshend and Roger Daltrey share detailed personal accounts of what happened, and the pain of the losses they have lived with for 40 years.
KTNV is encouraging the Las Vegas community to come together and nominate 13 individuals and or organizations who need a miracle. “We encourage our community to share stories of people or organizations in our community that have a critical need in the areas of homelessness, health care, hunger, education, military, first responder or youth sports,” said Chris Way, KNTV’s general manager.
New TV jobs just posted to TVNewsCheck’s Media Job Center are for a newscast director for Capitol Broadcasting’s WRAL in Raliegh, and a news director for Scripps’ KSHB in Kansas City.
“Thank you for coverage during Hurricane Dorian. The calm, practical, truthful, sage educational advice and professional coverage is very much appreciated. No doubt you and our community/state agencies have guided millions in the most organized, well-coordinated efforts I’ve seen in my four decades of living in Florida,” is how one viewer characterized WPTV’s coverage.