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KTNV in Las Vegas collaborated with Stephen Arnold Music to create a custom music image campaign with a message of hope and inclusiveness for post-pandemic audiences.
TV stations across the country continue to lead efforts to help those in need in their communities in a variety of ways.
KNXV, the Scripps ABC affiliate in Phoenix, exposed widespread and systemic problems with Arizona’s so-called “Brady” lists, which are supposed to track police officers in the state with documented histories of dishonesty, false arrests, crimes and integrity concerns.
KTNV, the Scripps-owned ABC affiliate, produced an hour-long special for its 65th anniversary of broadcasting that’s uniquely Las Vegas. It follows the Sin City’s history of colorful characters, Hollywood celebrities and mobsters through the boom times and the busts, from Elvis and the Rat Pack in the 50s to today. The one constant? The principles of journalism “haven’t changed throughout the decades,” says Emily Atuna, KTNV’s executive producer.
During its months-long investigation, the TMJ4 I-Team regularly reported on Wisconsin’s overly complicated and neglected unemployment system, which collapsed under the pressure of the pandemic. It helped 83 people collect nearly $400,000 in unemployment back pay.
For the past 23 years, WPTV’s Chief Meteorologist Steve Weagle spends 5 days on a bike riding down coast of Florida to raise awareness for hurricane preparedness and funds for the American Red Cross. This year’s ride was virtual and featured live looks from different locations around the community.
Research told WTMJ that their viewers want more positive news and the station’s response was the weeknightly Milwaukee Tonight. Local viewers and news directors across the country are already embracing it.
Since its launch in 2016, the Scripps Howard Foundation’s “If You Give a Child a Book …” childhood literacy campaign has generated in excess of 90 million reading minutes through its donation of more than 500,000 new books to economically at-risk children who live in communities served by Scripps businesses.
TV stations that used Magis Media’s election mapping software say a new version that tracks COVID vaccine data is much like the election display — easy to use and visually dynamic for better storytelling.