Last week at the Promax Station Summit in Las Vegas, another Battle of the Promo Superstars took place. Four TV station creative services departments were given the same special report investigative story. Each department had 48 hours to turn around a 30-second promo with shorter versions, including one for social media. Check them out.
The Mel Robbins Show, a new one-hour syndicated talk show airing five days a week with Mel Robbins as host, is launching on Sept. 16 nationwide. Robbins is the most booked female speaker in the world and an international best-selling author whose work has been translated into 36 languages.
Taking a 120-mile bike ride down the beach with WPTV’s Chief Meteorologist Steve Weagle looks like fun. But the best part is he raises money for charity and awareness about the beginning of hurricane season along the way.
WPTV’s Protecting Paradise specials focused on multiple environmental issues, ranging from beach bacteria and turtles to aquaculture, which aired during WPTV’s morning news and its 5 o’clock news every day during Earth Week. “WPTV’s significant commitment to environmental issues is being made with the consultation of who matters most to us, our viewers and our community,” said Lloyd Bucher, WPTV’s general manager.
Since the Detroit’s Most Wanted series began on WXYZ nearly four years ago, 21 killers and dozens of dangerous criminals have been taken off the streets.
As a result of its initial reporting, a source within the Buffalo diocese agreed to work with WKBW investigative reporter Charlie Specht and photojournalist Jeff Wick, providing the investigative team with evidence of a church cover-up.
WTXL in Tallahassee, Florida, is looking for a marketing and branding boss to oversee the brand image strategy and execution of the station. Living in Tallahassee is very affordable and you’re just 22 just from the emerald waters of the Gulf of Mexico. Great opportunity in a great place.
New media jobs posted are from Cox, Scripps, Sinclair and Premion, a division of Tegna, for openings in engineering, research, creative services and sales.
When it comes to local TV marketing and creative services, I can’t tell you how many times I get called by stations asking if I know of a writer/producer or a creative services director I can recommend. So based on my experiences as someone who’s hired quite a few people at the local TV level in marketing, and as someone who was a front-line writer/producer, creative services director and broadcast group VP of marketing, here are some thoughts about how stations should retain and recruit.
The Motor City hosts one of the largest auto shows in the country, and WXYZ has complete coverage of the week–long event including a half-hour special this Saturday night.