WPTV, the Scripps NBC affiliate in West Palm Beach, Fla., launched a half hour newscast at 7 p.m. and debuted a brand-new set on the opening day of the Tokyo Olympics.
WPTV, Scripps NBC affiliate in West Palm Beach, Fla., introduced a half hour newscast at 7 p.m. and debuted a brand-new set on the opening day of the Tokyo Olympics, July 23.
The newscast will also be streamed live on WPTV’s streaming apps.
With this newscast, WPTV increases its local news product from 58 to 60.5 hours per week, more than any other local news organization in the market, it says.
The new set, designed by Devlin Design Group, gives WPTV journalists more resources and tools at their fingertips to break down stories and information in a visual way that helps viewers understand what’s happening in their community and shows them how the information will impact their lives.
“One thing we have learned during this pandemic is the continued importance of local storytelling on all platforms,” says Lloyd Bucher, WPTV’s general manager.
“Our neighbors crave impartial and balanced journalism now more than ever. WPTV is steadfast in our commitment to telling the stories of real people doing good things in our community, blended with up to the minute breaking news and weather which impact people’s lives.”
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