Sinclair

Great Way To Wake Up, the latest in a series of market-exclusive music branding packages from Stephen Arnold Music, provides an energetic sonic identity to help stations grow their viewership and generate additional revenue during the morning daypart, when audiences watch more live, local programming.

Sinclair called on Miami-based 2C Creative to produce broadcast and social trailers promoting its new streaming app, STIRR, a free, ad-supported streaming service that combines the best of local and national news, sports and entertainment.

Chrissy Funk, WPEC’s creative service director, says her creative team worked crazy shifts, shooting all hours, to gather imagery for this brand campaign featuring custom music from Noise Distillery.

The race for the Congressional District 18 seat is of national importance and has been identified as a priority for both the Republican and Democratic Parties. “The opportunity to have viewers hear an open and unedited exchange of ideas is something we are very proud to be a part of. It is also a responsibility we take seriously,” said WPEC’s news director

The CBS-Fox combo earned two regional Emmy awards for coverage of an EF2 tornado. “For the second year in a row, this team has shown its commitment to breaking news, keeping folks safe and sharing stories that have impacted our viewers’ lives,” said Becky Gardner, KGAN-KFXA’s news director.

Lyle Schulze was once general manager of WCTI in New Bern, N.C. He emailed me to comment on how WCTI survived Hurricane Florence.  “They are to all be commended for their perseverance and courage to continue to deliver life-saving information to the viewers of eastern North Carolina.”

With its building flooded out, Sinclair’s WCTI in New Bern, N.C., had to get creative to bring its viewers news coverage of Hurricane Florence. Facebook carried the load for a few days, and then when it got back on the air, producing newscasts from locations all over town kept viewers in the know. “We have a lot of young people here and I’m impressed by how well they’re taking it and how well they’re doing. They know they have a task,” said Sean Finn, WCTI’s creative services director.

Sinclair will hold a relief effort, Stand Strong for the Carolinas, all day today encouraging viewers to help those struggling to rebuild. As part of the push, Sinclair will match the first $100,000 of the funds raised nationally.

Devlin Design Group created a new set for Baltimore’s WBFF that used elements of the city’s architecture and history. The Maryland State and Baltimore City flags are represented in the design. “The historic touches throughout the set honor the heritage of Baltimore and our founder,” said Mark Nadeau, Sinclair’s production director.

Nashville Insider gets picked up by stations across the major station groups Sinclair, Scripps, Hearst, Raycom, CBS O&O’s, Graham Media, Nexstar, Tribune and others.