TV stations around the country are sharing messages of hope and togetherness through their marketing and news coverage and posting their examples on social media. Sometimes, they’re posting funny and creative messages created by viewers. Here are some examples I’ve seen come across my Facebook and/or LinkedIn feeds.
I follow more than 500 TV stations’ Facebook pages and what I see every day are countless examples of news coverage about the coronavirus. All necessary, all important. But what I want to share are examples of the more practical posts on how to cope with the disruptions, and the measures some are taking to help each other.
As you would imagine with the home town team Kansas City Chiefs playing in the Super Bowl, viewership on the Fox affiliate, WDAF, would be high. And the creative services team at Nexstar’s WDAF was ready.
At KOKH, Sinclair’s Fox affiliate in Oklahoma City, the station wanted to “rock the idea of what news promotion can be,” said Ethan Edwards, KOKH’s creative services director, talking about the spot his team put together for the Super Bowl.
Dayton, Ohio, had a difficult year in 2019. So when WRGT wanted to do a year-ending message, it needed something special, something that summed up all the area had gone through. It needed a personal touch for the spot, something that would show the town support and love. And it came from Hollywood.
During the November sweeps, to promote the special reports, WPEC wanted the promos to have a tone of authenticity. “The entire promos are taken from the anchor’s answers, sound-bites, and an announcer tag,” said Brent Struense, WPEC’s creative services director.
New job openings posted to TVNewsCheck‘s Media Job Center include a managing editor position at a network O&O in Los Angeles, an account exec opening in Memphis and a general sales manager opening in Cincinnati.
Can you imagine working at the same place for 47 years? It’s rare in any business but it’s especially so in local television. So I honor Laura Hand for her service to the news viewers in Syracuse.
New jobs posted to TVNewsCheck’s Media Job Center are for local sales managers for Sinclair and Paxton Media TV stations in Dayton, Ohio, and Paducah, Ky.
From Milwaukee to Denver, Little Rock to Sacramento, check out these TV promos covering news image, apps, morning news, weather and a new lifestyle show.