KING Viewers Clearly Value Morning News In New Promo Campaign
September 25th, 2023 by Paul GreeleyA new marketing campaign from KING Seattle features viewers who have a strong affinity for its morning newscast. Jay Yovanovich, KING’s marketing director, says viewers reached out to the station to say they love watching the broadcast.
John Deushane Retires Today From WXIA Atlanta
August 4th, 2023 by Paul GreeleyJohn Deushane, WXIA’s general manager in Atlanta, retires today from the broadcast business after 47 years, 13 of which he’s been at the helm of Tegna station in Atlanta. “It’s been a true blessing to work with the talented journalists and professionals at 11Alive. The past 13 years have been more of a gift than a job,” said Deushane.
WTLV-WJXX’s Testimonial Promos Are ‘Show-Stopping’ Spots
July 24th, 2023 by Paul GreeleyWTLV and WJXX, Tegna’s NBC and ABC affiliates in Jacksonville, Fla., turned to their viewers’ testimonials in a powerful new promotional campaign.
KARE’s Morning News Formula Grows Viewers In Four Months
July 17th, 2023 by Paul GreeleyKARE, Tegna’s NBC affiliate in Minneapolis, increased its morning news viewers by 90% from Jan. to May 2023. Jim Thomas, KARE’s marketing director, says the reason for KARE 11 Sunrise growth is “not a new formula.”
Tegna Named One Of The Most Community-Minded Companies In U.S.
May 25th, 2023 by Paul GreeleyTegna has been named a 2023 honoree of The Civic 50 by Points of Light and the Telecommunications Sector Leader. The Civic 50 honors the most community-minded companies in the United States. 2023 marks Tegna’s fourth consecutive year on the list, and the third year as Telecommunications Sector Leader.
Steve Bailey, 25-Year TV Veteran, Joins WCNC Charlotte As Marketing Director
May 16th, 2023 by Paul GreeleyThroughout his 25-year career, Bailey has held several executive leadership positions. “We are thrilled to have someone with Steve’s depth of experience in programming and marketing join our talented team,” says Joan Barrett, WCNC’s general manager.
KING Seattle Covers Crime With Restraint And Substance
May 1st, 2023 by Paul GreeleyCrime is a legitimate topic for news coverage because of concerns about the public’s safety. KING’s mission in Seattle is to “cover crime in a way that helps them be informed and empowered in ways that make sense,” says News Director Julie Wolfe.
TV Stations Honored With Walter Cronkite Awards For Journalism Excellence
April 25th, 2023 by Paul GreeleyTwo TV stations — KXAS, the NBC O&O in Dallas-Ft. Worth, and KING, Tegna’s NBC affiliate in Seattle — were awarded Walter Cronkite Awards in 2023 from the Norman Lear Center at the USC Annenberg School for Communication and Journalism.
WQAD Advertiser’s Successful TV Campaign Leads To Testimonial
April 5th, 2023 by Paul GreeleyWQAD Moline, Ill., came up with a TV advertising campaign that was unique to the needs of Matt Wangelin, owner of Wangelin’s Auto. “It really works well for my type of business.”
Rob Dwyer Is The Latest Local TV Marketer To Get GM Stripes
April 3rd, 2023 by Paul GreeleyRob Dwyer, a longtime TV marketer, is the new GM at KCEN in Temple, Texas. What makes TV marketers good candidates to run stations? “We are the great collaborators,” Dwyer says.