WGRZ Promos Unite And Inspire The Buffalo CommunityJanuary 17th, 2023 by Paul Greeley
It’s been tough for the city of Buffalo, N.Y. First, a city used to snow gets a crippling blizzard. Then, a member of the Buffalo Bills football team is carted off the field, and the game is canceled. “These were difficult stories, so we wanted to keep the tone optimistic, positive, a bit uplifting and community-centric,” says Dan Meyers, the marketing director at WGRZ.
WTHR Awards Grants To 10 Indianapolis NonprofitsJanuary 4th, 2023 by Paul Greeley
Community grants in the greater Indianapolis region are aimed at alleviating community concerns including health and education support, food insecurity and programs for at-risk youth.
How KARE Minneapolis Grew Its Late News Ratings In NovemberDecember 12th, 2022 by Paul Greeley
KARE Minneapolis grew its 10 p.m. newscast viewership 25% year-to-year in November. “It was pretty unusual to watch the 10 o’clock news double, triple and quadruple share from the lead in night after night,” says Bill Dallman, KARE’s GM.
Ben Bates Upped To Marketing Director At WWL New OrleansNovember 9th, 2022 by Paul Greeley
Ben Bates has been promoted to marketing director at WWL, Tegna’s CBS affiliate in New Orleans. Prior to WWL, Bates worked in creative services and marketing at stations in Denver, Albuquerque, N.M., and Tegna’s WXIA in Atlanta.
Weatherman’s Son Stars In WCNC’s New PromoOctober 19th, 2022 by Paul Greeley
Brad Panovich, WCNC Charlotte’s chief meteorologist, has had a passion for weather since he was 6 years old. The station found the perfect actor to play Brad as a youngster in a new promo — Panovich’s son Kyler.
WATN Marketing Director Checks In On Recruitment, MotivationSeptember 19th, 2022 by Paul Greeley
Chris Franklin, the marketing director for ABC affiliate WATN in Memphis, checks in with his thoughts on what qualities he looks for in good marketers and his system to encourage growth and teamwork.
KUSA And Tegna Award Denver Nonprofits $35,000 In GrantsJuly 12th, 2022 by Paul Greeley
The community grants help address a range of community issues, including mental health support, vaccine and health screening access, cultural preservation and the importance of growing local foods.
Jennifer Hudson Hopes To Light Up Daytime TVJune 24th, 2022 by Paul Greeley
At the Promax Station Summit this week in Las Vegas, Warner Bros., which is distributing The Jennifer Hudson Show, wowed an audience of local TV creative services and marketing directors with a presentation that included an appearance by the newest EGOT winner herself.
How WJXX-WTLV Turned A Bus Into A Jacksonville Community EventMay 23rd, 2022 by Paul Greeley
WJXX and WTLV, Tegna’s ABC and NBC affiliates in Jacksonville, Fla., ran a two-week on-air campaign promising viewers that something big was coming. What was coming was four years and $1 million in the making, and it was going to be revealed live during the evening news.
WOI Anchor With Twins Holds Diaper Drive For CommunityFebruary 9th, 2022 by Paul Greeley
Sabrina Ahmed, news anchor for WOI in Des Moines, Iowa, is the mother of twins, Beau and Bella, who just turned 2 years old. To celebrate the end of her twins needing diapers, WOI held Beau & Bella’s Birthday Diaper Drive that ended Monday, Feb. 7.