WLNE And KLKN Launch ‘Who’s Hiring’ For Job Seekers
April 21st, 2020 by Paul GreeleyWLNE, in Providence, Rhode Island, and KLKN, in Lincoln, Nebraska, both owned by Standard Media, launched, ‘Who’s Hiring’, a free service to local companies and job seekers to help during the coronavirus crisis.
WRC Fund Drive Benefits Over 60 Nonprofits
April 20th, 2020 by Paul GreeleyWRC, the NBC O&O in Washington, held a fund drive on Thursday, April 16, that raised almost $50,000 in money and donations for local non-profit organizations directly helping people through the COVID-19 pandemic.
WPIX Promo Salutes New York City’s Very Own Heroes
April 20th, 2020 by Paul GreeleyWPIX, Scripps’ CW affiliate in New York City, created a 90-second music image spot as a tribute to first responders, city workers and the courageous healthcare workers by re-working its station anthem, We Are New York’s Very Own.
Share Your ‘Work From Home’ Videos And Photos
April 17th, 2020 by Paul GreeleyWorking from home for local TV marketers is the new normal, as they say. So let’s have some fun with it. Show me your home studio, desk, set-up, edit station, wherever it is that you’re calling your work station at home. Write a few lines about it and then send the videos (links to YouTube or Vimeo works great) or pictures to me.
Pittsburgh Sports Stars Featured In KDKA PSA
April 17th, 2020 by Paul GreeleyI got an email from Tina Veon, the creative director at KDKA, the CBS-owned affiliate in Pittsburgh, saying that the station did a PSA with some former Steelers/Pens/Pirates players to honor the real life heroes in her town and did I want more info about it. I told her yes, that if she gave me some background, I’d share her story but I would also tell her my Mean Joe Green story.
KCCI Raises $560,000 For Food Bank In Single Day
April 17th, 2020 by Paul Greeley“Having grown up in rural Iowa, I am familiar with the practice of one neighbor helping another so I am not surprised by the generosity of Iowans and their desire to help their neighbors in need,” said Michelle Book, Food Bank of Iowa’s president.
WTAE Telethon Raises Enough For 6 Million Meals
April 16th, 2020 by Paul GreeleyProject Community: Day of Giving, raised $1.2 million, the equivalent of more than 6 million meals for area communities. It was the largest single day fundraising in the station’s 62-year history.
How Local TV Marketers Manage Staff From Home
April 16th, 2020 by Paul GreeleyI wanted to know how a TV station’s creative services/marketing department could function when each member of its staff had to work from home. I know this is how things work now, but I couldn’t imagine how it is accomplished. So I reached out to a couple of station marketing directors to hear how they were managing working from home. In addition, I asked each if they would allow their staff to pen a few lines about their experiences working from home.
WTTV-WXIN Indianapolis Help Raise $219,000 For Food Pantries
April 14th, 2020 by Paul Greeley“The need is now,” said Dominic Mancuso, WTTV/WXIN’s general manager. “We asked the staff, can we turn this around quick, and they answered with a resounding ‘yes’.”
WXIX Cincinnati Sets Up Month-Long Virtual Food Drive
April 12th, 2020 by Paul Greeley“Our community needs us now more than ever,” said Trisha Rayner, Freestore Foodbank’s VP of externa affairs. “A virtual food drive helps keep everyone safe. For every dollar we can provide 3 meals and $25 helps provide groceries for a family.”