WAPT Helping Mississippi Voters Make A More Informed Choice For Governor
October 18th, 2023 by Paul GreeleyWAPT, Hearst’s ABC affiliate in Jackson, is airing a live, hour-long, commercial-free debate between incumbent Gov. Tate Reeves and Democratic nominee Brandon Presley on Wednesday, Nov. 1, at 7 p.m. CT.
WAPT Rebrands As ‘Jackson’s Breaking News Leader’
September 4th, 2023 by Paul GreeleyWAPT, Hearst’s ABC affiliate in Jackson, Mississippi, unveiled its new brand positioning statement as ‘Jackson’s Breaking News Leader’. “We wanted something that viewers could know exactly what they were going to be getting from us,” says Brett Kenyon, WAPT’s creative services director.
Local TV Stations Evolving Social Media Use As Platforms Change
August 14th, 2023 by Mark MillerTV stations are finding ways to use social media to engage users with their product and talent. Learn what one station GM says is the most powerful way of using social media right now.
Is Social Media Still Important For Local TV Audience Development?
August 7th, 2023 by Paul GreeleyCreative services directors and marketing managers at stations owned by Hearst, Nexstar, Scripps, Tegna and Morgan Murphy weigh in on how they’re using social media and the results they see.
WAPT Video Takes Viewers Inside The Station To Show How News Is Made
May 12th, 2023 by Paul GreeleyWAPT Jackson, Miss., created a video showing the behind-the-scenes of the inner workings of the station so that when their meteorologists, reporters or anchors visit classrooms or give presentations, they can share the inside story of what they do, and how they do it.
‘GMA’s Robin Roberts Helps WAPT Provide Aid To Mississippi Tornado Survivors
April 28th, 2023 by Paul GreeleyGood Morning America’s Robin Roberts helped WAPT provide vital aid to tornado victims in Mississippi, her home state.
WAPT Jackson Collects School Supplies For Families In Need
August 9th, 2022 by Paul GreeleyWAPT, Hearst’s ABC affiliate in Jackson, Miss., held a one-day donation drive at Walmart locations in three counties and collected nearly 4,000 school supplies during this year’s 4th annual 16 WAPT School Tools supply drive.
All New Weather, Back To School And Other Local TV News Promos From July
August 1st, 2022 by Paul GreeleyLocal TV creative marketing types love to see what other stations across the country are doing. Recent Market Share columns that shared news promos are among the highest viewed Market Share columns so far this year, according to Google Analytics.
How TV Stations Are Connecting With Their Communities
March 12th, 2021 by Paul GreeleyTV stations make meaningful contributions and connections in a variety of beneficial ways with their communities. Here’s a round-up of how some stations are helping and serving their communities.
WAPT Jackson Expands Late Newscast To An Hour
March 17th, 2020 by Paul Greeley“Our mission is to inform and protect the Jackson community,” said Mike Neelly, WAPT’s general manager. “Expanding our newscasts is just one more way we’re able to do this. This community service will help us in our commitment to delivering facts over fear on all our platforms.”