WAPT Jackson Collects School Supplies For Families In Need
August 9th, 2022 by Paul GreeleyWAPT, Hearst’s ABC affiliate in Jackson, Miss., held a one-day donation drive at Walmart locations in three counties and collected nearly 4,000 school supplies during this year’s 4th annual 16 WAPT School Tools supply drive.
All New Weather, Back To School And Other Local TV News Promos From July
August 1st, 2022 by Paul GreeleyLocal TV creative marketing types love to see what other stations across the country are doing. Recent Market Share columns that shared news promos are among the highest viewed Market Share columns so far this year, according to Google Analytics.
How TV Stations Are Connecting With Their Communities
March 12th, 2021 by Paul GreeleyTV stations make meaningful contributions and connections in a variety of beneficial ways with their communities. Here’s a round-up of how some stations are helping and serving their communities.
WAPT Jackson Expands Late Newscast To An Hour
March 17th, 2020 by Paul Greeley“Our mission is to inform and protect the Jackson community,” said Mike Neelly, WAPT’s general manager. “Expanding our newscasts is just one more way we’re able to do this. This community service will help us in our commitment to delivering facts over fear on all our platforms.”
Local TV News Promos Reassure Viewers
March 16th, 2020 by Paul GreeleyThe one place keeping millions of Americans informed to the rapid disruptions in their daily lives, right down to where they live, is local TV news. And local TV news marketers are reminding viewers of that fact with calm, measured, and reassuring messages.
WAPT Promo Promises Urgent, Unique News Coverage
February 5th, 2019 by Paul GreeleyWAPT in Jackson, Miss., promises in a new promo that its news coverage is exciting, urgent and unique. “The goal of all our promo campaigns is to help our viewers understand exactly what that looks like,” said Brett Kenyon, WAPT’s creative services director.
Mississippi’s WAPT Airing Miss Black America Pageant
January 31st, 2019 by Paul GreeleyThe Miss Black America Pageant will air on WAPT, Hearst’s ABC affiliate in Jackson, Miss., this Sunday afternoon from 3:30 to 5. One of those inspired by the pageant was Mississippi native Oprah Winfrey. See why the experience left her with a lasting impression.
2,321 Turkeys Set Record For WAPT
November 28th, 2018 by Paul GreeleyWAPT, Hearst’s ABC affiliate in Jackson, Mississippi continued its annual Turkey Drive tradition with record numbers this year. “Mississippi has long been known as one of the most generous states in the nation,” said Mike Neelly, WAPT’s general manager. “When our neighbors need help, we step up to the challenge, and that’s exactly what we saw with this year’s Turkey Drive.”