WAPT

WAPT, Hearst’s ABC affiliate in Jackson, is airing a live, hour-long, commercial-free debate between incumbent Gov. Tate Reeves and Democratic nominee Brandon Presley on Wednesday, Nov. 1, at 7 p.m. CT.

WAPT, Hearst’s ABC affiliate in Jackson, Mississippi, unveiled its new brand positioning statement as ‘Jackson’s Breaking News Leader’. “We wanted something that viewers could know exactly what they were going to be getting from us,” says Brett Kenyon, WAPT’s creative services director.

TV stations are finding ways to use social media to engage users with their product and talent. Learn what one station GM says is the most powerful way of using social media right now.

Creative services directors and marketing managers at stations owned by Hearst, Nexstar, Scripps, Tegna and Morgan Murphy weigh in on how they’re using social media and the results they see.

WAPT Jackson, Miss., created a video showing the behind-the-scenes of the inner workings of the station so that when their meteorologists, reporters or anchors visit classrooms or give presentations, they can share the inside story of what they do, and how they do it.

Good Morning America’s Robin Roberts helped WAPT provide vital aid to tornado victims in  Mississippi, her home state.

WAPT, Hearst’s ABC affiliate in Jackson, Miss., held a one-day donation drive at Walmart locations in three counties and collected nearly 4,000 school supplies during this year’s 4^th annual 16 WAPT School Tools supply drive.

Local TV creative marketing types love to see what other stations across the country are doing. Recent Market Share columns that shared news promos are among the highest viewed Market Share columns so far this year, according to Google Analytics.

TV stations make meaningful contributions and connections in a variety of beneficial ways with their communities. Here’s a round-up of how some stations are helping and serving their communities.

“Our mission is to inform and protect the Jackson community,” said Mike Neelly, WAPT’s general manager. “Expanding our newscasts is just one more way we’re able to do this. This community service will help us in our commitment to delivering facts over fear on all our platforms.”