Local TV News Promos Reassure Viewers
March 16th, 2020 by Paul GreeleyThe one place keeping millions of Americans informed to the rapid disruptions in their daily lives, right down to where they live, is local TV news. And local TV news marketers are reminding viewers of that fact with calm, measured, and reassuring messages.
WAPT Promo Promises Urgent, Unique News Coverage
February 5th, 2019 by Paul GreeleyWAPT in Jackson, Miss., promises in a new promo that its news coverage is exciting, urgent and unique. “The goal of all our promo campaigns is to help our viewers understand exactly what that looks like,” said Brett Kenyon, WAPT’s creative services director.
Mississippi’s WAPT Airing Miss Black America Pageant
January 31st, 2019 by Paul GreeleyThe Miss Black America Pageant will air on WAPT, Hearst’s ABC affiliate in Jackson, Miss., this Sunday afternoon from 3:30 to 5. One of those inspired by the pageant was Mississippi native Oprah Winfrey. See why the experience left her with a lasting impression.
2,321 Turkeys Set Record For WAPT
November 28th, 2018 by Paul GreeleyWAPT, Hearst’s ABC affiliate in Jackson, Mississippi continued its annual Turkey Drive tradition with record numbers this year. “Mississippi has long been known as one of the most generous states in the nation,” said Mike Neelly, WAPT’s general manager. “When our neighbors need help, we step up to the challenge, and that’s exactly what we saw with this year’s Turkey Drive.”