Local TV ‘Happy Holiday’ Promos, New And Old (Part 1)
December 19th, 2022 by Paul GreeleyHere is Part 1 of a collection of new “Happy Holiday” promos and some older ones drawn from the archives of Market Share columns over the years. Part 2 will publish tomorrow.
New Jobs Posted To TVNewsCheck
July 10th, 2022 by Paul GreeleyNew jobs posted to TVNewsCheck’s Media Job Center include openings for a general manager, news anchor, executive producer, integrated digital specialist, sales director, digital sales manager, account executive and news producer.
WDAF Kansas City Launches Hour-Long News At 4 P.M.
July 5th, 2022 by Paul GreeleyWDAF, Nexstar’s Fox affiliate in Kansas City, launched an hour-long newscast at 4 p.m. on June 27, serving as the cornerstone for a two-and-a-half-hour block of local news.
Happy Holidays From WDAF, Fox Kansas City
December 27th, 2021 by Paul GreeleyMarket Share has been sharing holiday promos from TV stations across the country. There’s still time to submit your station’s Happy Holiday messages this week, so send them to me at [email protected].
Stephen Arnold Music Gets 9 Promax Award Nominations
November 17th, 2020 by Paul GreeleyThe nominations include work for television stations in Kansas City, Missouri; Albuquerque, New Mexico; Las Vegas, Nevada; Denver, Colorado; Columbus, Ohio; and Dallas, Texas.
How All TV Stations In KC Partnered For Fundraiser
April 23rd, 2020 by Paul GreeleyIn a Zoom interview, you can watch the creative services directors and marketing executives of four local TV stations in Kansas City describe how they all came together as partners to hold an all-day fund raiser to benefit local residents affected by the coronavirus pandemic.
WVUE New Orleans Went ‘Hyper Local’ On Super Bowl Sunday
February 12th, 2020 by Paul GreeleyWVUE, Gray’s Fox affiliate in New Orleans, took a tongue in cheek approach to its Super Bowl Sunday strategy with a series of promos for its 10 o’clock news. “We went hyper local,” said Blaine Strawn, WVUE’s marketing director. “Granted, most viewers outside of New Orleans won’t understand, but we knew our viewers would.”
WDRB Louisville’s Super Bowl Sunday Strategy
February 11th, 2020 by Paul Greeley“Rather than just one promo,” said Scott Brady, WDRB’s creative services VP, “we launched a whole new news campaign. This was a half-day of tremendous viewing sampling with much of our competitors’ audience tuning in as well! The Strategy was Super Bowl Sunday rather than just the Big Game Ad.”
What WDAF Kansas City Aired During Super Bowl
February 10th, 2020 by Paul GreeleyAs you would imagine with the home town team Kansas City Chiefs playing in the Super Bowl, viewership on the Fox affiliate, WDAF, would be high. And the creative services team at Nexstar’s WDAF was ready.
KTVU Has The Cure For 49er’s Fever
January 31st, 2020 by Paul GreeleyThe San Francisco 49ers are playing against the Kansas City Chiefs in the Super Bowl this Sunday. Their appearance in the big game is causing fans across the Bay Area, and even some people who work at KTVU, to come down with some kind of strange fever.