Here is Part 1 of a collection of new “Happy Holiday” promos and some older ones drawn from the archives of Market Share columns over the years. Part 2 will publish tomorrow.
New jobs posted to TVNewsCheck’s Media Job Center include openings for a general manager, news anchor, executive producer, integrated digital specialist, sales director, digital sales manager, account executive and news producer.
WDAF, Nexstar’s Fox affiliate in Kansas City, launched an hour-long newscast at 4 p.m. on June 27, serving as the cornerstone for a two-and-a-half-hour block of local news.
Market Share has been sharing holiday promos from TV stations across the country. There’s still time to submit your station’s Happy Holiday messages this week, so send them to me at [email protected].
The nominations include work for television stations in Kansas City, Missouri; Albuquerque, New Mexico; Las Vegas, Nevada; Denver, Colorado; Columbus, Ohio; and Dallas, Texas.
In a Zoom interview, you can watch the creative services directors and marketing executives of four local TV stations in Kansas City describe how they all came together as partners to hold an all-day fund raiser to benefit local residents affected by the coronavirus pandemic.
WVUE, Gray’s Fox affiliate in New Orleans, took a tongue in cheek approach to its Super Bowl Sunday strategy with a series of promos for its 10 o’clock news. “We went hyper local,” said Blaine Strawn, WVUE’s marketing director. “Granted, most viewers outside of New Orleans won’t understand, but we knew our viewers would.”
“Rather than just one promo,” said Scott Brady, WDRB’s creative services VP, “we launched a whole new news campaign. This was a half-day of tremendous viewing sampling with much of our competitors’ audience tuning in as well! The Strategy was Super Bowl Sunday rather than just the Big Game Ad.”
As you would imagine with the home town team Kansas City Chiefs playing in the Super Bowl, viewership on the Fox affiliate, WDAF, would be high. And the creative services team at Nexstar’s WDAF was ready.
The San Francisco 49ers are playing against the Kansas City Chiefs in the Super Bowl this Sunday. Their appearance in the big game is causing fans across the Bay Area, and even some people who work at KTVU, to come down with some kind of strange fever.