On the hottest day of the year, WFTV made it snow in Orlando. “We had neighbors coming out and saying, whoa, what is going on, is this snow in Florida?” says Anthony Cervantes, WFTV’s director of retail services.
In 2020, local TV news branding and marketing was very different. What about in 2021? What messages are you crafting about your news coverage?
It’s been described as the single bloodiest day in modern American political history, yet it’s also a story held back from most history books. Until now.
Local TV news is where viewers are turning now because the COVID-19 pandemic is a neighborhood story. And it’s not going away any time soon, it appears. Creative services directors from markets in Florida, Virginia and Indiana share their most recent marketing messages. The phrase “information you need” is truer now than maybe it’s ever been.
Now, more than ever before, people are turning to local TV news for information they can trust about the changing conditions in their town, their city, county and state due to the coronavirus. And local TV marketers are responding with messages of hope and optimism, togetherness and kindness. Not the usual themes of local TV news promotion, but maybe the ones we need to hear right now.
Over two days of coverage on Sept. 2-3, WFTV, Cox’s ABC affiliate in Orlando, had 41% of the adults 25-54 audience in all newscasts combined. During that time, WFTV.com set new benchmarks with page views, sessions and video content plays that reached into the millions.
New TV job openings posted last week on TVNewsCheck’s Media Job Center include opportunities at stations owned by Gray, NBC, Meredith, Cox and Graham in Charlotte, Orlando, Atlanta, Boston, San Antonio and the Flint-Saginaw-Bay City area of Michigan.
This past week on TVNewsCheck’s Media Job Center, Tegna, Cox, Hearst, Gray and Quincy have posted job openings at stations in Biringham, Orlando, Phoenix and Waterloo, Iowa.
Mike Newman joins WHBQ from Cox’s ABC affiliate in Orlando, WFTV, where he was the senior promotions producer. “My wife Erin and I can’t wait to experience the food, culture and music of Memphis and make it our new home,” said Newman.
TVNewsCheck’s MediaJobCenter was busy last week. Jobs were posted by 5 different broadcast companies, some well-known like Cox and Meredith, and some by lesser known media companies like Lockwood, Waypoint and Morgan Murphy.