In today’s push by local TV stations toward digital content, getting viewers to download your apps or go to the station’s website is extremely important. Here are the nominees up for gold in the Apps and Website Promotion category.
Leading up to the 2022 Promax Station Summit next week in Las Vegas, Market Share has been showing the spots nominated by the Promax judges in a variety of categories, one of which will ultimately be declared the best.
Winners will be announced during the Station Summit at a luncheon at The Mirage in Las Vegas on Thursday, June 23. Promax has generously given Market Share access to all the nominations.
So far, we’ve seen the General Branding/Image: News Station Image awards in markets large, medium and small, the finalists up for best weather promo, and the nominees in the news image category in markets large, medium and small.
Today, it’s promos for local TV stations apps or websites, which are extremely important in today’s push toward digital content.
NOTE: I will be attending the Promax Station Summit and writing about the events there. I’m looking forward to meeting as many of you as I can. If you see me in the hallways, please stop me to say hello.
If you’d like to arrange a few minutes to talk about whatever you want, when we’re at the Station Summit or any time, please contact me at [email protected] or 817-578-6324. My email and phone number are listed at the top of every Market Share column.
Website and Social Promotion
WXII Winston-Salem — First Warning on the App
KOSA Odessa/Midland — Get the App
KHOU Houston — The Bee Spot
WRTV Indianapolis — How to Live Stream
WTVF Nashville — Newschannel 5 Now
Corus Creative Services, Edmonton, Canada — Single Use Plastics
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