Local TV Marketing: What Now, What Next?
July 16th, 2020 by Paul GreeleyLocal TV marketers are navigating new territory so far in 2020, one few could have seen coming. In March, routine and normal turned into uncertainty and fear as the pandemic spread around the country. But what about now? What are your plans going forward?
WMTV’s ‘Adopt A Cow’ Campaign Sets Record
July 15th, 2020 by Paul GreeleyThis was a fun way to virtually adopt the milk production of a dairy cow for families in need. And, to make it official, each donor received an adoption certificate — a fun and perfect way to let everyone know about their new bovine.
How Gray’s WCJB Got Its Groove Back
July 10th, 2020 by Paul GreeleyWCJB, a legacy station in Gainesville, Fla., was losing news viewers and revenue three years ago. This May, its 11 o’clock news ratings was up 48% in adults 25-54. See how the ABC affiliate turned itself around.
WCMH’s Matt Barnes Named Big Brother Of The Year
July 8th, 2020 by Paul Greeley“Being Jaylin’s Big Brother is one of the best things that could have happened in my life,” said Matt Barnes. “Watching him mature into the man he is today and being able to be just a small part of his journey has been amazing. I just hope our experience inspires others to get involved with the organization and make a difference in someone’s life”
Waco’s KXXV Donating $12K For Food Drive
July 7th, 2020 by Paul GreeleyThis year, there are significantly more needs in the Waco, Texas, community due to the pandemic, yet donations have been drastically reduced. That’s why today, KXXV is partnering with food pantries across Central Texas and the Brazos Valley to Feed the Need.
Scripps’ WKBW And KNXV Earn Journalism Awards
July 7th, 2020 by Paul GreeleyThe two stations earned excellence in journalism awards from the Society of Professional Journalists. WKBW’s award is for its investigation into child sexual abuse inside the Catholic Church in Western New York. KNXV’s award is for its investigative series inside a local Arizona police department which exposed a corrupt culture that protected officers and misled the public.
WCAU To Air Special On Race Disparities In Philadelphia
June 30th, 2020 by Paul GreeleyWCAU, the NBC-owned affiliate in Philadelphia, is partnering with The Philadelphia Tribune to air a 30-minute special designed to advance the conversation about social injustice and racial disparities by providing context for this moment in history.
How TV Stations Drive Audience By Polling Viewers
June 30th, 2020 by Paul GreeleyHow people think and feel about what’s in the news, politics and other issues like the pandemic and racism, is being used by some local stations to hold news viewers deeper into newscasts and in some cases, drive them to upcomng newscasts. And what people care about is also being used to drive them to stations’ websites, apps and other social media platforms.
WDIV’s ‘Fulfilling The Dream’ Special Airs On Historic Day
June 26th, 2020 by Paul GreeleyOn the anniversary of Detroit’s Walk To Freedom 57 years ago, the largest civil rights demonstration in the nation’s history up to that date, WDIV aired a special program about racism in our society and how to make real changes.
KCCI Hosts Forum With Black Collegiate Athletes
June 25th, 2020 by Paul GreeleyTonight, KCCI is hosting a virtual forum with Black collegiate athletes in Iowa to share insights about the stereotypes and micro aggressions they face.