WSB, Atlanta’s ABC affiliate owned by Cox, is the first TV station in the country to cross the one million mark in Twitter followers. “Twitter confirmed that no other local TV station in the nation has this many,” said Misti Turnbull, WSB’s news director. “The team today gets to celebrate while also recognizing the many […]
PBS Tonight: Where 3 Brothers Hid From The Nazis
On the run from Nazis, three Italian Jewish brothers spent months during their childhood hiding in a cave in the Tuscan countryside. Nearly 70 years later, the three reunite in the country they were forced to abandon and rediscover their hiding place. “For years I’ve wanted to find that cave, the place to which we […]
Retro TV’s Favorite Classic TV Commercials
All this week, Market Share is examining how the diginets, subchannels, multicasts or dot-twos — those secondary networks — market their classic TV shows with often wildly inventive, creative and often hilarious promos to create awareness and drive viewership. MeTV, Antenna TV, Cozi TV and Buzzr, each has their own slate of classic TV programs, […]
Cozi Has An ‘Attitude’ In Marketing Classic TV Shows
One of my favorite TV private eyes was Jim Rockford, in The Rockford Files played superbly by James Garner. Rockford lives in a trailer off the beach in Malibu, drives a gold Pontiac Firebird and keeps a little printing machine in his glove box to make fake but professionally looking business cards so he can […]
WXYZ Examines Detroit Riot 50 Years Ago
WXYZ, Detroit’s ABC affiliate owned by Scripps, will air a documentary about the 1967 Detroit riot this Sunday night at 7. 12th and Clairmount was produced by The Detroit Free Press in collaboration with WXYZ and Bridge Magazine, and highlights the racial and economic tensions that led to the most violent uprising in Detroit’s history. […]
WWSI Hosting Immigration Phone Bank Tomorrow
One measure of a television station can be how it leverages its resources to help just one local viewer, or 100. NBC-owned Telemundo’s WWSI Philadelphia is hosting a live, informational phone bank tomorrow afternoon from 5 to 6:30 to answer viewers’ questions about immigration-related topics. This is the third time this year that Telemundo62 has […]
Buzzr Says ‘Let’s Play’ To Market Old Game Shows
Game show hosts get no respect. Even Sting insulted them in his song, If I Ever Lose My Faith in You: You could say I’d lost my belief in our politicians They all seemed like game show hosts to me These days, that’s an especially low blow. All this week, Market Share is examining how […]
KETV Has Sizable Lead In Omaha Social Media
KETV, Hearst’s ABC affiliate in Omaha, Neb., leads the market in social media actions over the last six months according to data from audience insight firm Shareablee. KETV has almost 1.8 million actions on social, 39% of the market’s almost 4.5 million actions. KETV also had the most actions on Twitter with almost 113,000 actions. […]
Heeere’s Johnny! How Antenna TV Markets Classic TV
Watching old episodes of The Tonight Show Starring Johnny Carson from the 1970s and ’80s is like a trip down celebrity lane, while also a bit of culture shock. Did we really dress like that? The hair and sideburns, did we really look like that? And did Johnny just discreetly take a puff of a […]
WBAL-TV Adds Super Bowl Coach To Ravens Preseason
WBAL, Hearst’s NBC affiliate in Baltimore, has added former Baltimore Ravens head coach Brian Billick to its broadcast team for all four of the Ravens 2017 preseason games. Billick, who led the Ravens to a Super Bowl XXXV Championship, joins Gerry Sandusky, WBAL’s sports director, and Evan Washburn who will handle reporting from the sidelines. […]