It’s a scenario all too familiar to most nearly every TV station writer/producer or manager: You have no time. You have no money, yet you’re expected to create an eye-catching, effective promo to recruit viewers. And you nailed it! Now here’s your chance for the glory at this year’s PromaxBDA Station Summit. Suzanne Grethen […]
Shelly Leslie To Lead Capitol’s Audience Development
Shelly Leslie, WRAL’s creative director is now the general manager of audience development — a new Capitol Broadcasting Co. division focused on growing the company’s digital video footprint. WRAL is Capitol’s NBC affiliate in Raleigh, N.C. Leslie has been with WRAL for 30 years. “Shelly’s drive, creativity, and grasp of the ever-evolving digital platforms make […]
ASU’s ‘Cronkite News’ Named Top Newscast
How fitting that a nightly newscast named Cronkite News would be chosen as the best newscast in the country by the Society of Professional Journalists. Cronkite News is the nightly newscast produced by Arizona State University students at the Walter Cronkite School of Journalism and Mass Communication. The broadcast airs on ASU’s PBS member station […]
WCAU To Stream Suicide Report On Website
WCAU, the NBC O&O in Philadelphia, will stream a digital-only exclusive report on its website, NBC10.com, tomorrow night at 7. The half-hour program will also be available on the WCAU mobile app. Preventing Suicide: Breaking the Silence takes an in-depth look at suicide in the Greater Philadelphia region to help raise awareness, remove the stigma, […]
WJXT Wins May Sweeps In Morning, Evening And 10 PM
WJXT, an independent station in Jacksonville owned by Graham Media, was the No. 1 news source in the morning, early evening and 10 p.m. news time periods in households, according to the station. This marks the 71st consecutive month WJXT has won the 7-9 a.m. time period, and the 169th consecutive month WJXT’s 5 p.m. […]
Chicago’s WLS Wins May In Key News Time Periods
WLS, the ABC’s Chicago O&O, won all early evening and the 10 p.m. news time periods in Nielsen ratings in households, women 25-54 and persons 25-54 in the May sweep, according to the station. “We are very proud that such a great team effort resulted in ratings success again this May,” said Jennifer Graves, WLS […]
WJXT Kicks Off Hurricane Season With Documentary
WJXT, Graham media’s independent station in Jacksonville, Fla., is kicking off the start of hurricane season, today, June 1, with a documentary about Hurricane Matthew. A Disaster Named Matthew, airs tonight at 7.
WPTV Meteorologist Bikes The Beach For A Good Cause
Steve Weagle, chief meteorologist at Scripps’ NBC affiliate WPTV West Palm Beach, Fla., is riding his bike down Florida’s east coast to raise awareness about hurricane preparedness and to raise money for the American Red Cross. Steve’s Ride for the Red Cross is in its 18th year and is a week-long trek through four Florida counties […]
Baltimore’s WBAL Wins Every Major Newscast In May
WBAL, Hearst’s NBC affiliate in Baltimore, was the top performer among adults 25-54 at 6 a.m., 5 p.m., 6 p.m. and 11 p.m. in the recently concluded May sweeps, according to the station. “WBAL has had a string of major sweeps wins, and May 2017 is no exception,” said John Baldwin, WBAL’s creative service director. […]
Broadcasters And Facebook: A Meeting Of The Minds
Think of all the time and effort you’re spending on Facebook. Why? You have to keep your pool of users engaged, to stay connected to them, to keep up with your competitors. Wouldn’t you want to know how to get your Facebook audience over to your newscasts and your websites where the revenue is? What […]