To launch its So Northwest campaign, KOMO, Sinclair’s ABC affiliate in Seattle, had Stephen Arnold Music (SAM) customize the lyrics to Everywhere I Go, its syndicated music image campaign. “The cadence of it absolutely fit into our So Northwest brand,” said Scott Altus, KOMO’s creative services director.
WALB’s Powerful Video Speaks For Tornado Survivors
We see tragedies, both man-made and natural, reported all the time on television. Like tornadoes. We’re told where they touched down. We’re shown the damage they made. We know how many died. But often, we become immune to it all. Another tornado that killed people in another town causing damage to other people’s homes. Like the […]
KELO Promo Mistaken As Political Statement
A station image promo supporting KELO’s brand of Your Home, is being seen by some viewers as a political statement, and a few agree with it wholeheartedly. You can’t blame them. In today’s America, the idea of people coming to our country from all over the world to live and work is not popular by […]
WKYC Promos Spotlight Clevelanders Hard At Work
WKYC, Tegna’s Cleveland NBC affiliate, is airing a series of station image promos, This City Works, that showcase people in northeast Ohio working. “This City Works is a brand extension of our brand, See the Possibilities,” said Monique Jackson, WKYC’s brand director.
VP Pence Focus Of WPTA’s Inaugural Coverage
It’s a sizable investment when any TV station sends five members of its newsroom out of state to cover a story. But it’s especially painful when you’re in the 110th market. Major-market station newsrooms have much bigger staffs, and those size stations have far more revenue when compared to stations in the smaller markets. So […]
WeatheRate Names WCAU As Philly’s Most Accurate
WeatheRate, an independent, nonpartisan, weather verification company, has named NBC O&O WCAU to be the most accurate weather forecaster in Philadelphia. “Forecasting weather in the Philadelphia market is not easy,” said Bruce Fixman, WeatheRate president who’s also a meteorologist. “We understand the importance of an accurate forecast to help our viewers and digital followers plan […]
WFMY Uses 4-Letter Word A Lot In Weather Promo
While lots of people think it’s enchanting, and like to go outside to frolic in it, there are those who curse it. It can bring an unexpected day off from work or school, but it can also be a nuisance that needs to be removed from sidewalks and driveways. And driving in it can be […]
WBZ Celebrates Its History In New Marketing Campaign
It’s not every day that a new television station, especially a network O&O launches in a major market. But that’s exactly what happened on Jan. 1 when WBTS, the new NBC-owned outlet in Boston launched, replacing long-time affiliate, Sunbeam Television’s WHDH. Along with the affiliation switch comes a new news operation in the market, another […]
WFTV’s New Set Wins Regional Emmy
WFTV, the Cox-owned ABC affiliate in Orlando, Fla., won a Regional Emmy Award for set design last month. The visionary design was created by the Z Space team in collaboration with the WFTV station staff. “Everything we did with the design was wrapped around the concept of making it easier for us to tell the […]
Video Shows Bystander Rescuing Passengers From Flooded Houston Bus
In a remarkable video which has appeared on national and local news outlets all over the country, a man can be seen wading through chest-high flood waters to help the bus driver through the window of a flooded bus. The man, Carlos Castellanos, then carries the driver through the water to safety. Castellanos returned to […]