When a new creative service director comes to a TV station, they have to figure out what’s working and what isn’t. Do the messages reflect the brand? What does the tone, feel, look and attitude of the marketing say about the station? Is it consistent? What needs to be changed, dropped, tweaked or modified? What […]
Reader Comments And What’s New For 2017
One of the benefits of writing Market Share are the comments from my readers. I never got much of that when I wrote and produced TV promos and commercials. At least not from the viewing public. I used to imagine being somewhere and one of my spots would come up on TV and somebody would […]
Interesting Facebook Posts From Local TV News
I follow quite a few TV stations on Facebook. I find it fascinating how they use Facebook, what stories they cover and the videos they share. If you’d like me to follow your station, just send me an invite with your station’s Facebook link. Here are just a couple interesting items I found last night […]
WGCL Editorial Ponders Real Vs. Fake News
I follow many TV stations’ Facebook pages. It’s fascinating to me to see what news stories these stations are sharing on Facebook. And from time to time, I’ll share them on Market Share. In November, TVNewsCheck’s editor, Harry Jessell, in one of his weekly “Jessell at Large” feature, tackled the issue of stations airing editorials, […]
Tucson’s KGUN Goes Wild West In Holiday Spot
A dusty saloon from the Wild West is the setting for Scripps-owned Tucson, Ariz., ABC affil KGUN’s holiday spot. Cowboys gambling, smoking hand-rolled cigarettes. Pretty girls dressed for the holidays playing cards. A piano man keeps the mood light and fun. Suddenly, through the saloon’s swing doors, a visitor appears. “I thought the world should […]
WCIU Brings The Funny With Stand-Up Special
WCIU, Weigel Broadcasting independent station in Chicago, is airing Chicago’s One Night Stand-Up, an hour-long special featuring the best stand-up comedians in three different markets — Chicago, Milwaukee and South Bend, Ind. — between New Year’s Eve and New Year’s Day. The comedy showcase premieres on Saturday night in Chicago on WCIU at 9 and in Milwaukee […]
WSAW-WZAW Sets New ‘Share Your Holidays’ Record
WSAW and WZAW, Gray Television’s CBS and Fox affiliates, respectively, in Wausau, Wis., raised more than $90,000 from viewers’ donations to benefit the food pantries at The Salvation Army of Wausau and The Neighbors’ Place. The previous record of $63,432 was set in 2015. The annual Share Your Holidays campaign has raised more than $500,000 […]
WCVB Year-Ender Highlights Its News Coverage
TV stations often create promos, year-enders, that remind viewers of the major news events of the past year. And many use this opportunity to highlight their station’s news coverage of those big stories. Here’s one from WCVB, Hearst’s ABC affiliate in Boston that combines the emotion viewers feel about what happened in their city in […]
KLAS New Year’s Special Airing In 12 Nexstar Markets
KLAS, the CBS affiliate in Las Vegas owned by Nexstar, is hosting Countdown to 2017, a live special featuring music and fireworks from the rooftops of seven Las Vegas hotels and casinos, on Saturday night, New Year Eve, starting at 9. The New Year’s Eve Special will be hosted by KLAS news anchors, Brian Loftus […]
WSVN Miami, A Facebook Selfie
Five years ago, the job didn’t exist at most local TV stations. Today, it’s one of the key positions at a TV station. Social media, especially Facebook, has become a fundamental platform for stations. It has allowed viewers to participate in the electronic news gathering process. It provides a real-time connection to viewers, giving them […]